Between the first GOP presidential debate, Jon Stewart’s Daily Show departure, a major UFC card, and Bachelor in Paradise, last week was an exciting, albeit strange, week in social TV.
Jon Stewart spent 16 years lampooning the GOP, but Republican presidential hopefuls “trumped” the Daily Show host on Twitter. The debate inspired 811,251 of the 2,845,028 total social TV reactions on Twitter last week, according to Canvs.
Below, additional insights from Canvs followed by an infographic:
· The final episode of The Daily Show received 66x more reactions than the series average and 38x more reactions than Comedy Central’s average.
· Ronda Rousey’s epic UFC win drew a staggering 261,869 reactions, with 17% saying crazy.
· Audiences were divided regarding the first Republican presidential debate, with 27% of reactions expressing love and 20% expressing good, but 27% sharing hate.
Reaction Source: Canvs. Canvs analyzes Tweets about TV (as captured by Nielsen), identifies Tweets containing emotions, and arranges them into themes called reactions.
Tweet Source: Nielsen. Relevant Tweets captured from three hours before, during, and three hours after an episode's initial broadcast, local time.