Design and branding firm Duffy & Partners has undergone a rebrand to reflect its newly added digital capabilities and expanded leadership team.
Now called Duffy the agency, which has worked with brands including Aveda, Coca-Cola, Sony, Wolfgang Puck and Jim Beam, will now offer a new design experience for clients, such as a delivery of classic design principles through digital, user experience design and technology implementation.
As part of the expansion Martin Davis, former founder and president of technology agency, Ratchet, has been announced as CEO. Davis has spearheaded numerous digital efforts with Duffy over the past 10 years including work with The Islands of the Bahamas, Thymes, Shock Doctor and more.
Two additional digital experts have also joined the team – John Geletka, as executive vice president of digital strategy, and George Hilal as executive vice president of technology.
Duffy has also opened a Chicago-based office to accommodate the new offering.