Dentsu's fiscal report reveals strong growth putting it out in front of its peers
Dentsu released their fiscal report for the first half of 2015 revealing strong growth that outpaces its peers.
The Tokyo-based advertising network reported a 15 per cent growth in both revenue and gross profit compared to the same period last year.
Operations in Japan significantly contributed to the growth thanks to the company’s work with clients preparing marketing plans and sponsorship sales for the Tokyo 2020 Olympic and Paralympic Games. A strong performance from a number of key subsidiary companies in its heartland also helped support growth in the region.
Dentsu Aegis Network chief executive Jerry Buhlmann, said the company’s performance so far this year was evidence that it has “the right strategy in place, a market-leading product, a truly global network and the best talent in the industry.”
It’s been a busy year of growth for the company with seven acquisitions and investments signed in the first quarter and ten in the second, all of which helped to accelerate the Group’s strategic objectives.
The 114 year- old company struggled for decades to expand outside Japan however the acquisition of Aegis Group for nearly $5 billion in 2013 proved to be the turning point, helping Dentsu to achieve equal revenues inside and outside Japan