Bargain Booze appoints Immediate Future to refresh social strategy
Bargain Booze, as part of its commitment to supporting independent retailers, is working with social media consultancy Immediate Future to step-up its social activity.
Bold and sassy content, from posts to social visuals, has been created to bring the Bargain Booze personality to life and drive home the message that branded products can be enjoyed at great value prices.
Carol Savage, chief customer officer at Bargain Booze, said: “Social media is the perfect platform for tongue in cheek quips and encouraging banter with our audience. Twitter and Facebook enable us to talk ‘one on one’ with customers - an opportunity to engage that we cannot miss.”
Immediate Future were appointed following a three agency creative pitch process that was conducted in less than 48 hours from brief to win.
Colin Jacobs, director of client services at Immediate Future, said: “Creating witty content that brings a smile, but avoids being contrived, is best done by focusing on real situations. That means a planned view of summertime occasions such as Festivals, BBQs and Holidays that allows much scope for creativity.
“News jacking is also essential. Seizing the moment whether its celeb gossip or crazy social media trends. We have a command centre approach, enabling us to curate and disperse relevant content at speed and driving Bargain Booze to own that moment and poke a little fun at life.”
The social activity is designed to lift the brand’s social profiles and bring greater and more targeted reach for the messaging.
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