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Advertising Super Bowl

Cost of Super Bowl ad spots jumps to $5m

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By Tony Connelly, Sports Marketing Reporter

August 7, 2015 | 2 min read

The power of Super Bowl TV advertising remains unaffected by the shift towards digital with prices for a spot at next year’s event going for $5m.

CBS has the rights to next year’s Super Bowl 50 and is charging $5m for a 30 second spot. The figure was confirmed by CBS chief executive, Les Moonves, during a quarterly earnings call.

The figure represents an 11 per cent increase on the highest price from this year which was $4.5m charged by rights holders NBC. It is also a big jump from the last time CBS held the rights to the Super Bowl in 2013 when an ad spot cost £3.8m.

In the call Moonves said the company “love having” the rights and would like to “take the Super Bowl every single year, year in, year out, forever”.

CBS has tightened its grasp on NFL programming, recognising that live sports is the strongest card it has in holding onto customers who are fast ditching their cable TV subscriptions for online viewing.

Its NFL programming for the coming season is its most comprehensive yet with the addition of Thursday and Sunday games. Moonves said the company had made a bold statement and was on track to come out on top against its competitors in ad revenue.

The Super Bowl price hike may be an attempt to recoup some of the losses steaming from a steep decline in TV advertising through the rest of year. Market research firm Standard Media Index recently reported that TV advertising spending has declined by $1.5bn this year and has instead been rerouted to digital.

Advertising Super Bowl

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