Apple undertakes ambitious mobile friendly redesign of its online store
Apple has lifted the lid on an ambitious redesign of Apple.com, doing away with its store tab and ‘store.apple.com’ domain to fully integrate purchases with the main site as more shoppers opt to buy via their mobiles.
This shake-up sees purchasing buttons peppered around every product page, streamlining the process of buying a gadget by negating the need to click through from product sections to purchase page.
To further simplify the process all purchases will be saved in a live shopping bag that follows you around the site with all purchase options presented on a single page including all customisation options and warranties presented in a row.
In a statement Apple said: “We redesigned Apple.com knowing that our customers want to explore, research and shop in one place.
“The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We’ve also improved several of the site’s features to make shopping easier than ever for our customers.”
The new look platform has been rolled out simultaneously in all forty territories in which Apple operates.