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Mobile “no longer treated as a silo by marketers” says Swrve as it posts record half-year results

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By Michael Feeley, Founder and chief exec

August 6, 2015 | 2 min read

Mobile has emerged from its silo to become a critical part of the omni-channel marketing mix, according to Swrve, a mobile marketing tech company that has just completed a record half-year.

Swrve chief executive Christopher S. Dean.

Swrve’s mobile engagement platform brings together audience targeting, predictive marketing, and real-time segmentation capabilities with personalisation, and a/b testing to communicate with customers via push notifications and in-app messages.

In the first half of 2015, Swrve signed more than 40 new clients across a range of industries including The Guardian, Condé Nast, Glamsquad, Warner Brothers, Microsoft and Backflip.

Christopher S. Dean, chief executive officer of Swrve said: “So far, 2015 has been an incredible year for Swrve. As a company, we wake up and remind ourselves each day that we empower our clients to create outstanding mobile experiences that build long-term customer value in increasingly competitive and fragmented industries. By the end of the second quarter of 2015, Swrve customers have delivered more than one billion mobile messages, and every single day the Swrve platform processes over six billion events. ”

Martin Doettling, chief marketing officer of Swrve, said: “As brands respond to consumers’ rapid shift to mobile, digital marketers are required to deliver a richer mobile customer experience. With Swrve’s Mobile Engagement Platform, digital marketers are creating compelling, relevant and timely interactions leading to increased engagement and higher returns on their mobile marketing investments. Our platform is open – meaning it can unify data from many different sources and create single or multi-channel mobile campaigns based on that data, so that each customer is getting the right message at the right time on the platform that makes the most sense.”

Beyond its record revenues and customer growth, the second quarter of 2015 saw Swrve ink major deals to integrate its capabilities with three of the biggest players in enterprise marketing software: the Salesforce Marketing Cloud, the Oracle Marketing AppCloud and Adobe Marketing Cloud. These names join an extensive list of existing technology partners including Marketo, Tableau, and Amazon Redshift.

Swrve has major hubs in San Francisco and Dublin, plus operations in New York, London, and Prague.

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Swrve

Trusted by companies like Electronics Arts, Warner Bros., Life360, Sony, McAfee, and many more-Swrve is the world's leading mobile marketing automation platform. 

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