Iced coffee brand turns to hip hop and beards to spark summer sales
Hip hop, beards and iced coffee might sound like another achingly cool hipster fad but for one Bournemouth-based beverage business it’s the perfect recipe for awareness over the summer.
Jimmy’s Iced Coffee, the family owned range of ready-to-drink iced coffees, is on a publicity push.
Founded in 2010, the brand has gone from listings in high end outlets like Selfridges and Whole Foods to the mainstream off the back of deals with the likes of Tesco and Waitrose over the last five years. With a decent distribution channel in platform, the brand wants to bring more clarity to what it’s a bit.
And nothing says Jimmy’s Iced Coffee better than a hip-hop track. Founder Jimmy Cregan raps over three and half of minutes of an 80s California style beat, reminiscing of about the hood (Bournemouth) where he launched his iced coffee business before talking up his dreams of sharing positive energy he jokingly claims is “bolder than Ice Cube and much colder”.
The chorus “Keep Your Chin Up” is synonymous with the brand’s strapline.
Intrigued? Watch the video, which has been created innovations consultancy Fearlessly Frank, above to hear the rap.