Exclusive: the top shows that root beer and ice cream buyers watch

Today is National Root Beer Float Day. In honor of this momentous occasion TiVo Research, the DVR company's research arm, has provided Found Remote with exclusive research on the shows that root beer and ice cream lovers watch the most. As TV advertising gets more sophisticated in the digital age it's important for marketers to be able to narrow down consumers to something as niche as root beer float lovers. Here's some background from TiVo followed by the research.

• August 6th is National Root Beer Float Day! The drink was invented in 1893 by pharmacist and soda shop owner Frank Wisner, and while the origins of the national holiday might be a mystery, few will argue with an excuse to enjoy ice cream mixed with frosty root beer during one of the hottest months of the year.
• Marketers selling either root beer or ice cream can reach the right audience for either of these products on a variety of cable network programs. While a handful of shows populate both lists (“The Outdoor Room with Jamie Durie” and “The High Low Project” on HGTV; “Ugly Americans” on COM; and “Patton 360” on H2), many different networks and program genres appeal to ice cream and root beer-buying households.

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