US Creative Department: Featuring McGarryBowen, Chandelier, Wieden + Kennedy NY and more

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By Minda Smiley, Reporter

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August 5, 2015 | 14 min read

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Welcome to US Creative Department.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week'.

Submit your vote before Wednesday August 12 to guarantee your vote has been counted.

To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative

Chandelier: Old Navy 'Picture-day Denim' and 'First Day of School Style'

Brand: Old Navy

Titles: Picture-day Denim and First Day of School Style

Agency: Chandelier

Agency Website: http://www.chandeliercreative.com/

Creative Directors: Richard Christiansen, Lena Kuffner

Associate Creative Director: Michael Scanlon

Additional Credits: Executive Producer: Sara Fisher

Account Director: Eileen Eastburn

Production Coordinator: Camilla Rothenberg

Writers: Josh Meyers, Laura Kraftt, Brad Hall, Patty Wortham, Matt Goldman

Producers: Chris Noble, Jill Andresevic

Production Company: Hungry Man

Director: Wayne McClammy

Executive Producers: Mino Jarjoura, Dan Duffy

Line Producer: Dave Bernstein

DP: Guillermo Navarro

Editorial: Final Cut NYC

Editor: Paul Zucker

Assistant Editor: Betty Jo Moore

President: Stephanie Apt

Executive Producer: Lauren Bleiweiss

Post Producer: Mackenzie Alexander

Telecine: Color Collective

Colorist: Alex Bickel

Producer: Claudia Guevara

Audio Post: Sonic Union

Mixer: Mike Marinelli

VFX Studio: Significant Others

2D VFX Artist: Dirk Greene

Producer: Alek Rost

Published: July 2015

Wieden + Kennedy New York: ESPN 'Yasiel Puig - This Is SportsCenter (Walkup Music)'

Brand: ESPN

Title: Yasiel Puig - This Is SportsCenter (Walkup Music)

Agency: W+K New York

Agency Website: http://www.wk.com/

Executive Creative Directors: Jaime Robinson, David Kolbusz

Creative Directors: Brandon Henderson, Caleb Jensen

Art Director: NJ Placentra

Sr. Copywriter: Alex Ledford

Additional Credits: Producer: Kristen Johnson

Head of Content Production: Nick Setounski

Executive Producer: Temma Shoaf

Account Team: Mike Welch, Alex Scaros, Liz Lindberg

Production Company: O Positive

Director: David Shane

Executive Producer: Marc Grill

Director of Photography: Dave Morabito

Editorial Company: Mackenzie Cutler

Ni: Nick Divers

Post Executive Producer: Sasha Hirschfeld

VFX Company: Schmigital

Lead Flame Artist/Creative Director: Jim Hayhow

VFX Supervisor

Assist: Joseph Miller

Mix Company: Mackenzie Cutler

Mixer: Sam Shaffer

Published: August 2015

Taxi: Nutrilait 'Real milk for real life'

Brand: Nutrilait by Saputo

Title: Real milk for real life

Agency: Taxi

Agency Website: http://www.taxi.ca

Creative Director: Pascal DeDecker

Art Director: Nicolas Rivard

Copywriter: Martin Charron, Josiane Cosette

Illustrator: Isabelle Côté

Photographer: Laurent Trudel

Published: June 2015

Short Rationale: There's the morning rush for the shower, the wrinkled shirt you don't have time to iron, the kids you can't get dressed, the suppers in your pyjamas, the dishes piled up in the sink… and the spilt milk. Life's little messes are some of the most perfect moments. Nutrilait is a simple, authentic milk that's a natural fit to the beautiful mess of your everyday

McGarryBowen: Lunchables 'Sophisticated Snacking with Malcolm McDowell' and 'New Walking Taco'

Brand: Lunchables

Titles: Sophisticated Snacking with Malcolm McDowell and New Walking Taco

Advertising Agency: McGarryBowen

Agency Website: http://www.mcgarrybowen.com/

Chief Creative Officer: Ned Crowley

Group Creative Directors: Todd Brusnighan, Doug Behm

Additional Credits: Director of Content Production: Steve Ross

Agency Producer: Mike Dahl

Account Managing Director: Kate Burke

Account Director: Ellen Cohen

Production Company: Hungry Man

Director: Wayne McClammy

Executive Producer: Mino Jarjoura

Editorial Company: Cutters

Editor: Grant Gustafson

Visual Effects Company: Flavor

Final Color: Nice Shoes

Colorist: Ron Sudul

Final Mix Company: Another Country

Mixer: David Gerbosi

Published: August 2015

Taktic Studio: Rockland Bakery Water Bagel Packaging Redesign

Brand: Rockland Bakery

Title: Water Bagel Packaging Redesign

Agency: Taktic Studio

Agency Website: www.takticstudio.com

Art Director: Krzysztof Piatkowski

Designers: Krzysztof Piatkowski, Pam Surz

Photographer: Lucas Zarebinski / www.lucaszarebinski.com

Published: March 2015

Short Rationale: Rockland Bakery is one of the premier bakeries in the Northeast. Taktic Studio completely redesigned and updated this 75-year-old culinary institution’s logo and branding to give it a more contemporary appeal and vibe.

The objectives behind redesign were to incorporate newly redesigned brand and introduce it to Rockland Bakery loyal customers and beyond. The goal was to help customer distinguish different types of bagels by packaging rather than bagels itself. Through many online and personal reviews, we have learned that customers were not able to tell from the packaging which bagels are which because of the poor readability. We introduced simple color system that associates different colors to specific flavors.

Red Tettemer O’Connell + Partners: Mitchell & Ness Nostalgia Co. 'Gentlemen of Streetwear feat. Russ Bengtson'

Mitchell & Ness Presents Gentlemen of Streetwear feat. Russ Bengtson from Mitchell & Ness on Vimeo.

Brand: Mitchell & Ness Nostalgia Co.

Title: http://www.rtop.com/

Agency: RTO+P

Agency Website: http://www.rtop.com/

Chief Creative Officer: Steve Red

ECD: Steve O’Connell

VP/Creative Directors: Todd Taylor, Ryan Scott

Copywriter: Tedd Wood

Art Directors: Matthew Gould-Lucht, Michelle Maben

Additional Credits: Producers: Joe Mosca, Meg Dibley

Editors: Chip Schofield, Chris McGlynn

Production: Ben Consoli, BC Media Productions

Social Strategy: Annie Heckenberger, Bryne Hetznecker

Account Executives: Carla Mote, Susan Fortin Baraczek, Kim Trubey

Published: August 2015

Short Rationale: RTO+P has created an online video series called ‘Gentlemen of Streetwear’ for Philadelphia-based apparel brand Mitchell & Ness to promote the company’s Hi Crown Fitted line of hats. In the above video, senior editor of Complex Magazine Russ Bengston discusses his background, influences, and how he got into the streetwear scene.

Rubber Design: Whole Foods Market Prepared Foods Department Rebrand

Brand: Whole Foods Market NorCal Region

Title: Whole Foods Market Prepared Foods Department Rebrand

Agency: Rubber Design

Agency Website: http://rubberdesign.com

Creative Director: Jacquie Van Keuren, Will Yarbrough

Project/Manager: Laurie Carrigan

Copywriter: Nancy Murr

Illustrator: Brent Couchman

Photographer: Ed Anderson

Additional Credits: Designers: Brent Couchman, Desiree Foggiano, Danielle Diessner, Sergey Grogorian

Published: April 2013 - Test Store - San Mateo. Followed by rollout to the region.

Short Rationale: Because of a dramatic rise in fast casual concepts in Northern California, the Whole Foods Market Prepared Foods Department was feeling heavy competition. Storewide, they offer high-quality, local ingredients, antibiotic and hormone-free meats and poultry and focus on health, nutrition and sustainability – plus every store has a trained chef running the kitchen. Unfortunately, they hadn't told this story and were lagging against competition. In an effort to better position themselves and tell their story, the NORCAL region underwent a rebrand. The campaign includes research and analysis that resulted in a new identity, brand language, uniforms, signage, collateral and packaging.

Standard Time LA: Ole Smoky Moonshine 'Answer The Call'

Brand: Ole Smoky Moonshine

Title: Answer The Call

Agency: Standard Time LA

Agency Website: http://www.standardtimela.com/

ECD/Founder: Michael Sharp

ACD/Copywriter: Spencer Somers

ACD/AD: Josh Kopeika

Digital Creative Lead: Jake Levin

Additional Credits: Producer: Monica Bunch

AAE: Holly Langley

Production Company: A Common Thread

Executive Producer: J.P. McMahon and Tristan Drew

Line Producer: Jason Richardson

Director: Eli Green

Cinematographer: Logan Triplett

Editor: Adam Svatek

Editorial Company: Beast Editorial

Music/SFX: Wolf At The Door

Post Production: Brewster Parsons

Published: August 2015

Luke Despatie & The Design Firm: William Street Beer Co. Packaging

Brand: William Street Beer Co.

Titles: Cliff Top Pale Ale and Red Sky Amber Ale

Agency: Luke Despatie & The Design Firm

Agency Website: http://www.freshlypackaged.com

Art Director: Luke Despatie

Copywriter: Sean Walpole

Illustrator & Photographer: Luke Despatie

Published: July 2015

Short Rationale: William Street Beer Co. is Ontario’s newest craft brewery located in the idyllic port-side town of Cobourg. William Street wanted to acknowledge Cobourg’s marine heritage without appearing too stuffy, so we created a series of whimsical maritime characters that reflect the eccentric spirit of the townsfolk.

Droga5: NRG 'Power Behind The Plug'

Brand: NRG

Title: Power Behind The Plug

Agency: Droga5 NY

Agency Website: http://droga5.com/

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Executive Creative Director: Neil Heymann

Creative Director: Rick Dodds

Creative Director: Steve Howell

Copywriter: German Rivera Hudders

Art Director: J.J. Kraft

Additional Credits: Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Executive Broadcast Producer: Matt Nowak

Head of Integrated Business Affairs: Dianne Richter

Sr. Integrated Production Business Manager :Matt Friday

Global Chief Strategy Officer: Jonny Bauer

Head of Strategy: Chet Gulland

Group Strategy Director: Harry Roman

Strategy Director: Dan Wilkos

Sr. Communications Strategist: Elsa Stahura

Communications Strategist: Parks Middleton

Social Strategy Director: Tom Hyde

Senior Social Strategist: Calvin Stowell

Group Account Director: Matt Ahumada

Account Director: Kristoffer Aldorsson

Account Manager: Michelle Villarreal

Project Manager: Connor Hall

Designer: April Pascua

Production Company: Stink

Director: Kosai Sekine

DOP: Dimitri Karakatsanis

DOP: Michael Svitak

Executive Producer: James Cunningham

Producer: Scott Pourroy

Editorial: Lost Planet

Editor: Charlie Johnston

Executive Producer: Kristyn Wagenberg

Producer: Taylor Colbert

Post Production: The Mill

EP/Head of Production: Sean Costelleo

Producer: Mandy Harris

Colorist: Michael Rossiter

VFX Supervisor: Jade Kim

2D Lead Artist: David Forcada

2D Artist: Heather Kennedy

Music: A Place Called New York-Hiroko Sebu

Sound: Heard City - Jodi Levine

Sound Design: Tim Barnes

Published: July 2015

Johannes Leonardo: Adidas 'Superstar'

Brand: Adidas

Title: Superstar

Agency: Johannes Leonardo, New York, USA

Agency Website: http://www.johannesleonardo.com/

Chief Creative Officers: Jan Jacobs, Leo Premutico

Executive Creative Directors: Tom Martin, Julian Schreiber

Creative Directors: Matthew Edwards, Wes Phelan, Ferdinando Verderi

Additional Credits: Senior Account Supervisor: Dominique Dalton

Account Director: Sam McCallum

Account Executive: Gulru Soylu

Head of Production: Cedric Gairard

Print Executive Producer: Maria Perez

Producers: Loretta Rae, Peisin Yang Lazo

Production Coordinator: Dustin Grant

Designer: Mike Vickers

Published: July 2015

Energy BBDO: Ziploc 'Little Beasts'

Brand: Ziploc

Title: Little Beasts

Agency: Energy BBDO

Agency Website: http://www.energybbdo.com/

Chief Creative Officer: Mark Taylor

Executive Creative Director/Writer: Mike Roe

Creative Director: Amy Ditchman

ACD/Writer: Dan McCormack

Additional Credits: Head of Integrated Production: Rowley Samuel

Executive Producer: Melissa Barany

Producer: Matt Scoville

Senior Account Director: Nicole Guisto

Digital Account Supervisor: Emily Ciaglia

Production Company: RSA

Director: Rob Cohen

Producer: Michele Abbott

Editor: Sean Berringer

Assistant Editor: Mark Bachara

Graphics: Vitamin Pictures

Published: August 2015

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