US Creative Department: Featuring McGarryBowen, Chandelier, Wieden + Kennedy NY and more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week'.
Submit your vote before Wednesday August 12 to guarantee your vote has been counted.
To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative
Chandelier: Old Navy 'Picture-day Denim' and 'First Day of School Style'
Brand: Old Navy
Titles: Picture-day Denim and First Day of School Style
Agency: Chandelier
Agency Website: http://www.chandeliercreative.com/
Creative Directors: Richard Christiansen, Lena Kuffner
Associate Creative Director: Michael Scanlon
Additional Credits: Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Production Coordinator: Camilla Rothenberg
Writers: Josh Meyers, Laura Kraftt, Brad Hall, Patty Wortham, Matt Goldman
Producers: Chris Noble, Jill Andresevic
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Mino Jarjoura, Dan Duffy
Line Producer: Dave Bernstein
DP: Guillermo Navarro
Editorial: Final Cut NYC
Editor: Paul Zucker
Assistant Editor: Betty Jo Moore
President: Stephanie Apt
Executive Producer: Lauren Bleiweiss
Post Producer: Mackenzie Alexander
Telecine: Color Collective
Colorist: Alex Bickel
Producer: Claudia Guevara
Audio Post: Sonic Union
Mixer: Mike Marinelli
VFX Studio: Significant Others
2D VFX Artist: Dirk Greene
Producer: Alek Rost
Published: July 2015
Wieden + Kennedy New York: ESPN 'Yasiel Puig - This Is SportsCenter (Walkup Music)'
Brand: ESPN
Title: Yasiel Puig - This Is SportsCenter (Walkup Music)
Agency: W+K New York
Agency Website: http://www.wk.com/
Executive Creative Directors: Jaime Robinson, David Kolbusz
Creative Directors: Brandon Henderson, Caleb Jensen
Art Director: NJ Placentra
Sr. Copywriter: Alex Ledford
Additional Credits: Producer: Kristen Johnson
Head of Content Production: Nick Setounski
Executive Producer: Temma Shoaf
Account Team: Mike Welch, Alex Scaros, Liz Lindberg
Production Company: O Positive
Director: David Shane
Executive Producer: Marc Grill
Director of Photography: Dave Morabito
Editorial Company: Mackenzie Cutler
Ni: Nick Divers
Post Executive Producer: Sasha Hirschfeld
VFX Company: Schmigital
Lead Flame Artist/Creative Director: Jim Hayhow
VFX Supervisor
Assist: Joseph Miller
Mix Company: Mackenzie Cutler
Mixer: Sam Shaffer
Published: August 2015
Taxi: Nutrilait 'Real milk for real life'
Brand: Nutrilait by Saputo
Title: Real milk for real life
Agency: Taxi
Agency Website: http://www.taxi.ca
Creative Director: Pascal DeDecker
Art Director: Nicolas Rivard
Copywriter: Martin Charron, Josiane Cosette
Illustrator: Isabelle Côté
Photographer: Laurent Trudel
Published: June 2015
Short Rationale: There's the morning rush for the shower, the wrinkled shirt you don't have time to iron, the kids you can't get dressed, the suppers in your pyjamas, the dishes piled up in the sink… and the spilt milk. Life's little messes are some of the most perfect moments. Nutrilait is a simple, authentic milk that's a natural fit to the beautiful mess of your everyday
McGarryBowen: Lunchables 'Sophisticated Snacking with Malcolm McDowell' and 'New Walking Taco'
Brand: Lunchables
Titles: Sophisticated Snacking with Malcolm McDowell and New Walking Taco
Advertising Agency: McGarryBowen
Agency Website: http://www.mcgarrybowen.com/
Chief Creative Officer: Ned Crowley
Group Creative Directors: Todd Brusnighan, Doug Behm
Additional Credits: Director of Content Production: Steve Ross
Agency Producer: Mike Dahl
Account Managing Director: Kate Burke
Account Director: Ellen Cohen
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producer: Mino Jarjoura
Editorial Company: Cutters
Editor: Grant Gustafson
Visual Effects Company: Flavor
Final Color: Nice Shoes
Colorist: Ron Sudul
Final Mix Company: Another Country
Mixer: David Gerbosi
Published: August 2015
Taktic Studio: Rockland Bakery Water Bagel Packaging Redesign
Brand: Rockland Bakery
Title: Water Bagel Packaging Redesign
Agency: Taktic Studio
Agency Website: www.takticstudio.com
Art Director: Krzysztof Piatkowski
Designers: Krzysztof Piatkowski, Pam Surz
Photographer: Lucas Zarebinski / www.lucaszarebinski.com
Published: March 2015
Short Rationale: Rockland Bakery is one of the premier bakeries in the Northeast. Taktic Studio completely redesigned and updated this 75-year-old culinary institution’s logo and branding to give it a more contemporary appeal and vibe.
The objectives behind redesign were to incorporate newly redesigned brand and introduce it to Rockland Bakery loyal customers and beyond. The goal was to help customer distinguish different types of bagels by packaging rather than bagels itself. Through many online and personal reviews, we have learned that customers were not able to tell from the packaging which bagels are which because of the poor readability. We introduced simple color system that associates different colors to specific flavors.
Red Tettemer O’Connell + Partners: Mitchell & Ness Nostalgia Co. 'Gentlemen of Streetwear feat. Russ Bengtson'
Mitchell & Ness Presents Gentlemen of Streetwear feat. Russ Bengtson from Mitchell & Ness on Vimeo.
Brand: Mitchell & Ness Nostalgia Co.
Title: http://www.rtop.com/
Agency: RTO+P
Agency Website: http://www.rtop.com/
Chief Creative Officer: Steve Red
ECD: Steve O’Connell
VP/Creative Directors: Todd Taylor, Ryan Scott
Copywriter: Tedd Wood
Art Directors: Matthew Gould-Lucht, Michelle Maben
Additional Credits: Producers: Joe Mosca, Meg Dibley
Editors: Chip Schofield, Chris McGlynn
Production: Ben Consoli, BC Media Productions
Social Strategy: Annie Heckenberger, Bryne Hetznecker
Account Executives: Carla Mote, Susan Fortin Baraczek, Kim Trubey
Published: August 2015
Short Rationale: RTO+P has created an online video series called ‘Gentlemen of Streetwear’ for Philadelphia-based apparel brand Mitchell & Ness to promote the company’s Hi Crown Fitted line of hats. In the above video, senior editor of Complex Magazine Russ Bengston discusses his background, influences, and how he got into the streetwear scene.
Rubber Design: Whole Foods Market Prepared Foods Department Rebrand
Brand: Whole Foods Market NorCal Region
Title: Whole Foods Market Prepared Foods Department Rebrand
Agency: Rubber Design
Agency Website: http://rubberdesign.com
Creative Director: Jacquie Van Keuren, Will Yarbrough
Project/Manager: Laurie Carrigan
Copywriter: Nancy Murr
Illustrator: Brent Couchman
Photographer: Ed Anderson
Additional Credits: Designers: Brent Couchman, Desiree Foggiano, Danielle Diessner, Sergey Grogorian
Published: April 2013 - Test Store - San Mateo. Followed by rollout to the region.
Short Rationale: Because of a dramatic rise in fast casual concepts in Northern California, the Whole Foods Market Prepared Foods Department was feeling heavy competition. Storewide, they offer high-quality, local ingredients, antibiotic and hormone-free meats and poultry and focus on health, nutrition and sustainability – plus every store has a trained chef running the kitchen. Unfortunately, they hadn't told this story and were lagging against competition. In an effort to better position themselves and tell their story, the NORCAL region underwent a rebrand. The campaign includes research and analysis that resulted in a new identity, brand language, uniforms, signage, collateral and packaging.
Standard Time LA: Ole Smoky Moonshine 'Answer The Call'
Brand: Ole Smoky Moonshine
Title: Answer The Call
Agency: Standard Time LA
Agency Website: http://www.standardtimela.com/
ECD/Founder: Michael Sharp
ACD/Copywriter: Spencer Somers
ACD/AD: Josh Kopeika
Digital Creative Lead: Jake Levin
Additional Credits: Producer: Monica Bunch
AAE: Holly Langley
Production Company: A Common Thread
Executive Producer: J.P. McMahon and Tristan Drew
Line Producer: Jason Richardson
Director: Eli Green
Cinematographer: Logan Triplett
Editor: Adam Svatek
Editorial Company: Beast Editorial
Music/SFX: Wolf At The Door
Post Production: Brewster Parsons
Published: August 2015
Luke Despatie & The Design Firm: William Street Beer Co. Packaging
Brand: William Street Beer Co.
Titles: Cliff Top Pale Ale and Red Sky Amber Ale
Agency: Luke Despatie & The Design Firm
Agency Website: http://www.freshlypackaged.com
Art Director: Luke Despatie
Copywriter: Sean Walpole
Illustrator & Photographer: Luke Despatie
Published: July 2015
Short Rationale: William Street Beer Co. is Ontario’s newest craft brewery located in the idyllic port-side town of Cobourg. William Street wanted to acknowledge Cobourg’s marine heritage without appearing too stuffy, so we created a series of whimsical maritime characters that reflect the eccentric spirit of the townsfolk.
Droga5: NRG 'Power Behind The Plug'
Brand: NRG
Title: Power Behind The Plug
Agency: Droga5 NY
Agency Website: http://droga5.com/
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Creative Director: Rick Dodds
Creative Director: Steve Howell
Copywriter: German Rivera Hudders
Art Director: J.J. Kraft
Additional Credits: Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Executive Broadcast Producer: Matt Nowak
Head of Integrated Business Affairs: Dianne Richter
Sr. Integrated Production Business Manager :Matt Friday
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Chet Gulland
Group Strategy Director: Harry Roman
Strategy Director: Dan Wilkos
Sr. Communications Strategist: Elsa Stahura
Communications Strategist: Parks Middleton
Social Strategy Director: Tom Hyde
Senior Social Strategist: Calvin Stowell
Group Account Director: Matt Ahumada
Account Director: Kristoffer Aldorsson
Account Manager: Michelle Villarreal
Project Manager: Connor Hall
Designer: April Pascua
Production Company: Stink
Director: Kosai Sekine
DOP: Dimitri Karakatsanis
DOP: Michael Svitak
Executive Producer: James Cunningham
Producer: Scott Pourroy
Editorial: Lost Planet
Editor: Charlie Johnston
Executive Producer: Kristyn Wagenberg
Producer: Taylor Colbert
Post Production: The Mill
EP/Head of Production: Sean Costelleo
Producer: Mandy Harris
Colorist: Michael Rossiter
VFX Supervisor: Jade Kim
2D Lead Artist: David Forcada
2D Artist: Heather Kennedy
Music: A Place Called New York-Hiroko Sebu
Sound: Heard City - Jodi Levine
Sound Design: Tim Barnes
Published: July 2015
Johannes Leonardo: Adidas 'Superstar'
Brand: Adidas
Title: Superstar
Agency: Johannes Leonardo, New York, USA
Agency Website: http://www.johannesleonardo.com/
Chief Creative Officers: Jan Jacobs, Leo Premutico
Executive Creative Directors: Tom Martin, Julian Schreiber
Creative Directors: Matthew Edwards, Wes Phelan, Ferdinando Verderi
Additional Credits: Senior Account Supervisor: Dominique Dalton
Account Director: Sam McCallum
Account Executive: Gulru Soylu
Head of Production: Cedric Gairard
Print Executive Producer: Maria Perez
Producers: Loretta Rae, Peisin Yang Lazo
Production Coordinator: Dustin Grant
Designer: Mike Vickers
Published: July 2015
Energy BBDO: Ziploc 'Little Beasts'
Brand: Ziploc
Title: Little Beasts
Agency: Energy BBDO
Agency Website: http://www.energybbdo.com/
Chief Creative Officer: Mark Taylor
Executive Creative Director/Writer: Mike Roe
Creative Director: Amy Ditchman
ACD/Writer: Dan McCormack
Additional Credits: Head of Integrated Production: Rowley Samuel
Executive Producer: Melissa Barany
Producer: Matt Scoville
Senior Account Director: Nicole Guisto
Digital Account Supervisor: Emily Ciaglia
Production Company: RSA
Director: Rob Cohen
Producer: Michele Abbott
Editor: Sean Berringer
Assistant Editor: Mark Bachara
Graphics: Vitamin Pictures
Published: August 2015