The Drum’s 5 August issue – from LGBT love to photo ops
In the latest issue of The Drum, we look at the brands coming out in support of LGBT rights and explore the constant threat of disruption in the tech industry.
Brands come out
It’s ‘OK to be gay’, and more and more brands are realising that. But is the move to ‘go rainbow’ just a little tokenistic, or are brands set to become genuinely inclusive? Gillian West takes a look.
Disruptors, disrupted
As Spotify faces an existential crisis over its business model with the arrival of Apple Music, Cameron Clarke reflects on the constant threat of displacement facing tech players.
Photo Ops
As brands increasingly make use of user generated imagery in their marketing and consumers take on the role of brand curators, Natalie Mortimer asks what impact this trend might have on agency creative departments.
The Token Man
In a new initiative from Daniele Fiandaca, founder of Creative Social, a series of prominent women from across the marketing industry interview male figures about their views on gender imbalance and diversity in the industry. This issue Emma Perkins, executive creative director at Lowe Open, catches up with Daren Rubins, chief executive at PHD.
This issue also includes:
- Creative Department – A round-up of the best new creative work as voted for by our readers, featuring Creative Forager, DLKW Lowe, AMV BBDO and more
- Girl Guides – In the final instalment of our Girl Guides series we catch up with the Guardian’s Anna Watkins to discuss the commercial troubles faced when maintaining journalistic integrity
- Back Chat – Chewing the fat this issue is Nicky Bullard, who shares her thoughts on how the industry can attract more diversity, and why judging at Cannes brought out her bossy side