Cohaesus London launches Tech Top 5 chart to help agencies track emerging tech
Cohaesus London, a technology consultancy that partners creative agencies on a project-by-project basis, has created a new interactive dashboard – Tech Top 5 – to help agencies to keep track of the latest tech trends and tools to hit the marketplace.
The first tool of its kind designed specifically for use by creative agencies, the Tech Top 5 chart lists the best options across a range of technology products divided into categories such as languages, tools, processes, frameworks, CMSs, hosting and mobile technologies, with new categories to be added periodically as the marketplace evolves. Each product is presented with a jargon-free description and a quick overview of its potential uses.
Richard Bundock, managing director of Cohaesus, said: “The aim of the Tech Top 5 is to provide a comprehensive and current map of the intricate world of business and marketing software. Despite the massive overlap between modern creative businesses and technology, until now there has been no single point of reference to help these two worlds to work together successfully. As part of the Cohaesus mission to change the traditional IT consultancy model, we think the Tech Top 5 will be an extremely valuable tool for agencies.
Bundock continued: “We’ve worked with some of the leading creative agencies in the world on almost 300 projects and we know from experience the main headaches that these teams encounter. Our experience means that we are in a unique position to analyse the market and to share our knowledge. We are technology agnostic: we take an unbiased view when we research current products and examine future trends. We don’t have to consider sales commissions and this leaves us free to recommend tech tools based solely on relevance for a particular project.”
Cohaesus has worked alongside agencies including Indicia, Wieden + Kennedy, Havas, M&C Saatchi and JWT.
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