Kraft Heinz merger sparks new logo design

The recent merger between two of the world's largest food companies Kraft and Heinz has spawned a new brand logo and identity.

Finalised last month the merger will allow Kraft Heinz to "increase investments in marketing and innovation" according to a statement on the brand's website as it looks to capitalise on its expanded portfolio of brands, which include Heinz Tomato Ketchup and Kraft Cheese Singles.

For the new corporate identity, the Kraft and Heinz wordmarks have been taken out of their holding graphics and fused together and the curves on the Kraft “t” and the Heinz “H” now line up.

What do you think of the new logo? Comment below.