Breaking News: Invisible Paint will sell

We gave our Twitter community the chance to flex their creative muscles on Friday by thinking up innovative ways to sell #InvisiblePaint.

Friday. It’s not usually a day that one would expect the masses to be at their most creative but that's exactly what happened when The Drum reached out to its social media followers. The Drum Content Awards teamed up with One Minute Briefs to set a challenge that not only had creatives scratching their heads with confusion but also raising the bar when it came to art. Let’s just say, we know how to set a good brief.

@OneMinuteBriefs I love 99% of OMBs but #invisiblepaint has to be one of the most fun I've ever taken part in :) @TheDrum @TheDrumCon

— Michael Murphy (@murphium) July 31, 2015

Congratulations to @dissential on this brilliant piece of work; the eventual winner of The Drum Content Awards entry.

Make sure you follow One Minute Briefs and The Drum Content Awards on Twitter.