Ad of the Day: NRG’s ‘The Power Behind The Plug’
Energy company NRG has rolled out a thought-provoking spot that encourages people to take a second and actually think about where their power comes from.
In the spot, hidden cameras film people at an airport who are looking to charge their cell phones. A charging station gives people three different options for how they want to charge their devices – through fossil fuels, wind, or solar power.
Created by Droga5, the goal of the short film is to get Americans to consciously think about how the daily choices have a real impact on our planet.
Sicily Dickenson, chief marketing officer at NRG, said: “As we race towards a clean energy future, we like to think that, given a choice, consumers would prefer sustainable energy solutions. But to get there, we’re taking a step back to build awareness that consumers even have choices as to how their electricity is generated. We are in the midst of a smart energy revolution and NRG plans to lead the charge in this journey.”
NRG recently named Droga5 as its agency of record, and this is the first piece of work the two have rolled out together.