The Drum Awards for Marketing - Extended Deadline

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By The Drum Team | Editorial

July 28, 2015 | 2 min read

We've had Dave's Epic Strut... now here's Colin's Epic Booty Shake. What could have been an example of the law of diminishing returns is in fact a triumph as a burly builder embraces his inner pole dancer and uses the construction site he's working in as his own personal stage.

To Liberty X's 'Just A Little Bit' he sashays around with a smouldering stare and suggestive pout, earning the slack-jawed attention of workers in a nearby office block and shamelessly demonstrating how sexy he feels to have saved so much dosh through moneysupermarket.com.

Credits

Agency: Mother

Film Production: Biscuit Filmworks

Director: Noam Murro

Producer: Andrew Denyer

Executive Producer: Orlando Wood

Photography: Eric Schmidt

Editor: Neil Smith @ Work

Post Production: MPC

Sound Design: Sam Robson @ 750MPH

Vocals / Music: Liberty X - Just A Little Bit

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