Alternative Press Music Awards takes a (social TV) bite out of Sharknado 3 hoopla

As networks have learned the past few years: put an awards show on TV and it will be reacted to on Twitter.

Looking at the social TV week that was with insights from Canvs, the Alternative Press Music Awards inspired 124,393 reactions on Twitter – or, 5 per cent of total reactions on the platform.

Turning to Sharknado 3, only 3 per cent of Twitter users expressed disappointment in the episode – pretty impressive seeing as each successive film continues to “jump the new shark” in more flagrant ways.

Below, additional insights from Canvs for the week of July 19 followed by an infographic:

· The biggest Twitter moment at the 2015 Alternative Press Music Awards occurred between 9:20 and 9:25PM when 5 Seconds of Summer won the Best Fandom award.

· Winner of the 2015 British Open, Zach Johnson, earned 17,237 reactions with over 50 per cent saying congrats.

· Sharknado 3: Oh Hell No! inspired 12,863 Tweets in the three hours before it aired. Fifty percent of those expressed excitement.

Reaction Source: Canvs. Canvs analyzes Tweets about TV (as captured by Nielsen), identifies Tweets containing emotions, and arranges them into themes called reactions.

Tweet Source: Nielsen. Relevant Tweets captured from three hours before, during, and three hours after an episode's initial broadcast, local time.

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Adam Flomenbaum

Adam Flomenbaum is a global leading expert on social television, over the top platforms, TV Everywhere, and content marketing. Flomenbaum has written for Dime Magazine and Brooklyn’s Finest (ESPN TrueHoop). In January 2014, he began contributing to LostRemote, a leading social TV blog, and was named editor in October 2014.

All by Adam