Ad of the Week: National Trust - #LoveTheCoast
Poet Dr. John Cooper Clarke has collaborated with the National Trust to pen the start of a new poem reflecting the nation’s love affair with the coast.
Voted ad of the week by The Drum’s Creative Department readers, the collaboration between Mischief PR, Mindshare and 18 Feet & Rising aims to encourage the nation to share their passions for these beautiful places and raise awareness of the care needed to manage them.
Celebrating the 50th anniversary of the National Trust’s Neptune Coastline Campaign, the conservation charity is asking people to help complete the poem by submitting contributions that sum up their love for the coast. These contributions will help inspire Dr. Clarke to create the final verses, to be revealed in autumn.
Credits
Talent Broker and Influencer: Mischief PR Influencer & Advocacy
Creative Director: Simon Moore
Planning Director: Gemma Moroney
Agency: Mindshare
Client Director: Nick Parker
Strategy Director: Rosie Baring
Media Planning: Camilla Clarkson / Xabier Izaguirre
Digital Planning: Tim Luckhurst
AV Planning: Victoria E Smith
Agency: 18 Feet & Rising
Creatives: Alex Delaney, Johnny Leathers
Words and voice: Dr. John Cooper Clarke
Additional Credits: Business Lead: Andrew Barnard
Account Manager: Matthew Thomas
Agency Producer: Victoria Dashwood-Quick
Strategy: Rob Ward
Production: Agile Film
Director: Thomas Bryant
DoP: Joe Cook
Exec Producer: Andy Eaton
Producer: Igor Degtiarev
Production Manager: Craig Dixon
Editor: James Wright at tenthree
Sound Design: Parv Thind at Wave
Post Production: Finish
Post Producer: Vittorio Giannini
Colourist: Julien Biard
Lead Flame: Judy Robert