The Drum Awards for Marketing - Extended Deadline

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By The Drum Team | Editorial

July 25, 2015 | 2 min read

As if entertaining the crowds at Glastonbury wasn't enough, prodigal breakdancer B Girl Terra proves to be a dab hand at removing stains as well. We're treated to a highly impressive display of her talents before one show-stopping spin returns her clothes to their clean best. It's entertaining stuff, plus it's refreshing to see a more dynamic treatment of scuffs and stains in this sector.

It was brave of Persil to allow hand over responsibility for cleaning the clothes to the finale of the act rather than having the tiny dancer pop her clobber into a washing machine with some of the advertised powder. In truth, that probably would have worked well too but the metaphorical spin is a winner and we salute the client who backed it.

Credits

Creative Agency: DLKW Lowe

CCO: Dave Henderson

Global CD: Alex Okada

ECD: Richard Denney

Creative: Ben Evans / Adam Sears

Account Team: Matt Sherratt / Rachel Vernon

Planner:Lucian Trestler

TV Producer: Olivia Westley / Lisa Tuck

Film Production: Academy Films Ⓟ Ⓦ

Director: Nadia

Photography: Rick Guest

Editor: David Stevens @ The Assembly Rooms

Post Production: nineteentwenty

Colourist: Matt Hare / Paul Harrison / Finish

Sound Design: Ben Gulvin @ 750MPH

Today's ad of the day is brought to you in association with David Reviews.

Ad of the Day Persil DLKW Lowe

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