Ad of the Day: Persil - Breakdancing
As if entertaining the crowds at Glastonbury wasn't enough, prodigal breakdancer B Girl Terra proves to be a dab hand at removing stains as well. We're treated to a highly impressive display of her talents before one show-stopping spin returns her clothes to their clean best. It's entertaining stuff, plus it's refreshing to see a more dynamic treatment of scuffs and stains in this sector.
It was brave of Persil to allow hand over responsibility for cleaning the clothes to the finale of the act rather than having the tiny dancer pop her clobber into a washing machine with some of the advertised powder. In truth, that probably would have worked well too but the metaphorical spin is a winner and we salute the client who backed it.
Credits
Creative Agency: DLKW Lowe
CCO: Dave Henderson
Global CD: Alex Okada
ECD: Richard Denney
Creative: Ben Evans / Adam Sears
Account Team: Matt Sherratt / Rachel Vernon
Planner:Lucian Trestler
TV Producer: Olivia Westley / Lisa Tuck
Film Production: Academy Films Ⓟ Ⓦ
Director: Nadia
Photography: Rick Guest
Editor: David Stevens @ The Assembly Rooms
Post Production: nineteentwenty
Colourist: Matt Hare / Paul Harrison / Finish
Sound Design: Ben Gulvin @ 750MPH
Today's ad of the day is brought to you in association with David Reviews.