Chiquita goes bananas with new Minions promotion

Chiquita Bananas is partnering the Minions movie for a range of promotional activity taking place throughout 15 European markets.

The Chiquita-Minions promotion will run across 15 European markets.

Developed by ATOM Marketing, the brand alliance and promotional marketing campaign will see over 600 million Chiquita bananas with Minions character stickers will hit the shelves this summer. The stickers invite consumers to visit Chiquita online to play bespoke Minions games, download exclusive content and print off collector sheets to populate with 32 unique sticker designs.

Visitors will also be able to view original Chiquita Minions recipes, watch the film trailer and enter the instant win competition featuring a range of prizes to be won every hour. The campaign will also be advertised online and supported by extensive in-store POS.

Daniel Stroppa, commercial innovation and licensing manager at Chiquita, said: “The Minions love Chiquita bananas and we are excited to partner again with Universal Pictures. This is a natural brand fit that supports Chiquita’s fun and playful personality and we look forward to delighting consumers with engaging content and great prizes.”

ATOM Marketing specialises in promotional marketing, creative services and retail activation campaigns for brands in the UK and Europe, including confused.com, Warburtons, Nestle, Muller and Toys‘R’Us.

Michael Feeley

Michael Feeley is The Drum Network's consultant journalist, advising and assisting member agencies on their editorial submissions and contributions to The Drum.

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