Brand Vine Chart: New entries from Doritos, NSPCC & Burger King
Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
Doritos took the top spot thanks to a playful video demonstrating how snackers can cool themselves down if they can't handle the heat of the brand's new Roulette crisps.
Taking second place was NSPCC. The charity's illustrated clip of trustee David Tait, who is currently tackling Mount Everest for the sixth time to raise money for the organisation, clocked up a 93 per cent loop increase.
And Burger King came in at number three with a Vine showing customers how to get a refill without having to budge from their seat.