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Social Media Ecommerce

Consumers 'almost numb' to stock images says SocialChomp founder ahead of new branded storefront roll outs

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By Stephen Lepitak, -

July 23, 2015 | 2 min read

The founder of the commercial social media imagery platform SocialChomp has claimed that consumers prefer to see user generated content over staged marketing photography.

Speaking to The Drum ahead of rolling out new online storefronts for LuckyBlue, which will be its largest store to date and NightLifeNOLA, Douglas Finley argued that the use of social media driven imagery was the better route for brands to sell products online.

"When consumers shop online, they are so used to seeing photoshop and fancy photography...they are almost numb to it," claimed Finley. "Consumers want to know what clothes look like on real people that look like them. The other advantage of user generated content is the unpaid advertising impressions you get when a consumer posts a photo wearing your clothing to their personal network."

SocialChomp allows users to monetize their social media images through their various social feeds by using their influence to promote branded products.

The platform will open the two new storefronts from Friday 24 July.

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