Twitter reacts to Oh My Vlog! The print-only magazine about YouTubers you never knew you needed

One publisher house has hatched a scheme to write about the real-time, digital-first world of YouTubers and their gadget-integrated super fans exclusively in print.

Oh My Vlog! is a new magazine designed to give young people insight into the lifestyles and background of YouTube’s top content creators (or stars).

The concept doesn’t immediately confound, until one ponders upon the fact the publication has absolutely no digital presence.

It has made the bold move of targeting digitally-savvy kids, who are already instantly interacting on a whim with their favourite stars directly on YouTube, through the medium of print.

At the price of £3.99, the one-off issue, is available in WHSmiths and other newsagents. The cover features the likes of Zoella, Joe Sugg, Tanya Burr, Tyler Oakley and Alfie Deyes, who all boast a sizable following to tap into.

Magazine editor Malcom Mackenzie told the Metro that the mag is part of the ‘All About’ series which delves into a new subject each issue – although depending on its popularity could spin-off into a dedicated publication.

We've probably not sought the views of Oh My Vlog!'s target audience, but so far reaction on social media has been....well.....

Publisher Egmont is also responsible for the 'We Love Pop' magazine, showing perhaps it knows something about selling digital-centric print products to Generation Z that the rest of us missed.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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