Twitter reacts to Oh My Vlog! The print-only magazine about YouTubers you never knew you needed
One publisher house has hatched a scheme to write about the real-time, digital-first world of YouTubers and their gadget-integrated super fans exclusively in print.
Oh My Vlog! is a new magazine designed to give young people insight into the lifestyles and background of YouTube’s top content creators (or stars).
The concept doesn’t immediately confound, until one ponders upon the fact the publication has absolutely no digital presence.
It has made the bold move of targeting digitally-savvy kids, who are already instantly interacting on a whim with their favourite stars directly on YouTube, through the medium of print.
At the price of £3.99, the one-off issue, is available in WHSmiths and other newsagents. The cover features the likes of Zoella, Joe Sugg, Tanya Burr, Tyler Oakley and Alfie Deyes, who all boast a sizable following to tap into.
Magazine editor Malcom Mackenzie told the Metro that the mag is part of the ‘All About’ series which delves into a new subject each issue – although depending on its popularity could spin-off into a dedicated publication.
We've probably not sought the views of Oh My Vlog!'s target audience, but so far reaction on social media has been....well.....
RT for this trashbag FAV for Ohmyvlog pic.twitter.com/k0KviOmZmo
— (@PhilisAmazing) July 22, 2015
i love how almost all of the youtube fandom are coming together to hate on oh my vlog
— pauline the potato (@obliviphan) July 22, 2015
The best thing about Oh My Vlog mag is that we'll finally have a chance to get to know these Youtube stars. Currently so shy and private.
— Jamie East (@mrjamieeast) July 22, 2015
Explaining to a WH Smith staff member that I’m looking for “Oh My Vlog!” and it’s probably in the teen girl section. Getting weird looks
— James Cook (@JamesLiamCook) July 22, 2015
This is the future, the future is here. Oh my vlog I can't believe it pic.twitter.com/rTwKSjSbKF
— Bry (@BryOnTour) July 22, 2015
The thing is, that Oh My Vlog magazine is genius. It's like those teen mags about boy bands for the YouTube generation.
— Wesley Copeland (@Wesley_Copeland) July 22, 2015
Me after looking at the Oh My Vlog cover: pic.twitter.com/EYUHpFYoCf
— Lucy James (@lucyjamesgames) July 22, 2015
@lucyjamesgames Should I know...what a Oh my Vlog is...does that make me even older? pic.twitter.com/fFcHWqk7X3
— Sir Paul Pants (@paulithonnew) July 22, 2015
The worst part about Oh My Vlog magazine is that it's probably gonna be wildly popular, and further distort the creator/viewer relationship.
— ThatGingerBrit (@Gregamiah) July 22, 2015
@meowitslucy Oh my f*cking vlog
— Bry (@BryOnTour) July 22, 2015
Publisher Egmont is also responsible for the 'We Love Pop' magazine, showing perhaps it knows something about selling digital-centric print products to Generation Z that the rest of us missed.