Sling TV launches its first national TV campaign, and it’s fantastic

Sling TV yesterday launched its first national TV campaign with the tagline and hashtag #TakeBackTV. In the campaign Sling TV, which, with a robust channel lineup is intended to replace cable subscriptions, highlights the schoolyard bullying tactics utilized by traditional cable providers.

"Millennials have polarizing feelings about TV; they love the content, but hate the pay-TV model,” said Glenn Eisen, Chief Marketing Officer of Sling TV. “The #TakeBackTV campaign introduces Sling TV as a new model and solution for the millennial audience. It directly mirrors their sentiment toward the pain points that accompany traditional pay-TV, in an exaggerated, humorous and fun way.”

San Francisco-based agency Camp + King is responsible for the strategy, creative and content for the campaign. Below, the first three spots, “Old TV Model,” “Customer Service” and “Useless Channels.”

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Adam Flomenbaum

Adam Flomenbaum is a global leading expert on social television, over the top platforms, TV Everywhere, and content marketing. Flomenbaum has written for Dime Magazine and Brooklyn’s Finest (ESPN TrueHoop). In January 2014, he began contributing to LostRemote, a leading social TV blog, and was named editor in October 2014.

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