Ad of the Day: AT&T - It Can Wait
This is a slow burner but it builds the heat to an incredible ferocity and leaves you feeling as though you've been kicked in the head. If you haven't watched it yet then we recommend you stop reading this and do so before the inevitable spoilers diminish its impact.
Something is clearly coming and many viewers will realise what it is before it arrives... but this anticipation adds to the anxiety and makes the pay-off all the more impactful.
Agency: BBDO (New York)
Executive Creative Director: Matt MacDonald
Creative Director: Erik Fahrenkopf / L P Tremblay
Film Production: Anonymous Content
Director: Frédéric Planchon (repped by Academy Films)
Executive Producer: Sean Costelloe / Eric Stern
Production Design: Clemens Den Exter
Editor: Charlotte Carr / Richard Orrick @ Work
VFX: Gavin Wellsman @ The Mill
Today's ad of the day is brought to you in association with David Reviews.