Wimbledon generates over 48 million video views across social platforms

Last year, the All England Lawn Tennis Club (AELTC), hosts of Wimbledon, turned to Grabyo to help syndicate video content across social. The 2014 results were good: videos were viewed 3.5 million times across Facebook and Twitter.

The 2015 results were dramatically better.

This year, the AELTC had three live feeds at its main courts integrated with Grabyo Studio, Grabyo’s cloud-based, real-time video solution. Wimbledon’s digital team were able to edit clips and quickly share them across Facebook, Twitter, YouTube, and Wimbledon.com.

The videos generated over 48 million video views, with Facebook leading the charge (accounted for 92% of all video views). Last year, Facebook accounted for just 43% of video views. The company’s all-in bet on video is no secret, and the dramatic Wimbledon numbers are but one example of how much has changed in just the last year.

“We were very impressed by the growth in video consumption on both Facebook and Twitter since the tournament last year. The clips drove an incredible level of organic social media engagement and buzz, elevating awareness of the matches in-play and encouraging tennis fans to tune-in to the live broadcast,” comments Alexandra Willis, Head of Digital and Content at the AELTC. “We see social media as our gateway to a younger generation and Grabyo’s platform allows us to share highly viral videos on multiple social platforms.”

The most viewed video during the tournament was David Beckham catching a ball in the crowd during the mens’ doubles semi-final between Jamie Murray/John Peers and Philipp Petzschner/Jonathan Erlich. The video generated over 7.7 million video views. This is compared to last year’s most-viewed video, which was viewed “just” 447,000 times (Nick Kyrgios hitting a ‘tweener’ winner during his match against Rafa Nadal).

*That* David Beckham catch...

Posted by Wimbledon on Friday, July 10, 2015

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Adam Flomenbaum

Adam Flomenbaum is a global leading expert on social television, over the top platforms, TV Everywhere, and content marketing. Flomenbaum has written for Dime Magazine and Brooklyn’s Finest (ESPN TrueHoop). In January 2014, he began contributing to LostRemote, a leading social TV blog, and was named editor in October 2014.

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