Marketing can change the world

Twitter gets spooked by Airbnb’s unwittingly sinister ‘Is Mankind?’ ad

Airbnb’s new ad ‘Is Mankind?’ has raised more questions than it answered on social media.

The slot, portraying a baby walking towards a window aspiring to see more of the world is backed by the dulcet philosophical musings of actor and director Angela Basset. She asks “Is mankind? Are we good?”

Quotes from the epic voiceover were shared out of context on social media by the accommodation booking app.

Twitter was on top form in its response.

In a better world, the campaign from TBWA\Chiat\Day would have been heralded as an aspirational and inspirational slot.

Check it out below.

John McCarthy

I'm a reporter and presenter, into tech, sport, gaming and great ideas. Breaking news is my game although I love looking into the weird trends in marketing and advertising.

I drink tea.

All by John