Mobile marketing automation specialist Swrve is to partner Plot Projects, a leader in location-based marketing technology for mobile apps, to provide geofencing and beacon technologies to mobile marketers.
Together, Swrve and Plot Projects will offer an advanced solution for mobile engagement, allowing marketers to access rich, real-time location data to design in-app experiences and push notification campaigns based on precise arrival and departure times, proximity, and the amount of time a user spends in one location.
Christopher S. Dean, chief executive officer of Swrve, said: ““There are endless possibilities for engaging with users based on their location. Delivering a highly personalized app experience is our top priority at Swrve, and by partnering with Plot Projects to offer geofencing and beacon capabilities we’re empowering businesses to reach users on mobile in more contextual ways to drive engagement and conversion.”
Plot Projects’ chief executive officer, Menno Kolkert, said: “This partnership with Swrve brings our capabilities to exciting new segments. Our location-based marketing technology offers mobile marketers using Swrve a very powerful tool for targeting app users with highly relevant messages.”
The partnership will allow marketers to create geofences, or virtual perimeters, with a radius of 50 to 50,000 meters that target users with location-specific messages to boost app usage and foot traffic. An even smaller radius can be created to target audiences using beacon technology, allowing businesses to tailor communications based on a user’s location in a store or other venue.