The Open rebrands ahead of 2015 tournament to build consistent global image
Golfing championship The Open has undergone an extensive rebrand ahead of this week's 2015 event to help build a consistent brand image globally.
The Open tasked Designwerk and strategic consultants Teamup with creating the new identity, which aims to portray the championship in a contemporary, progressive, and dynamic manner.
The brand platform includes a suite of new tools including a new identity, brand guidelines and graphic language, key visuals, a new custom typeface, event graphics, print and marketing collateral and online communications.
A CGI version of the championship trophy, plus a special digital brand book app with animations and movies has also been created.
Cristian Cook, Designwerk’s creative director said of the rebrand: “We have worked hard to deliver one of the biggest and most comprehensive brands in sport. It is a real honour to help create and develop a new image for such an iconic and historic property”.
The 144th Open begins tomorow (16t July) at St Andrews, Scotland.