Wipro Digital announces acquisition of Designit
Wipro Digital, the digital business unit of Wipro Limited, is to acquire Designit, a global strategic design firm specialising in designing transformative product-service experiences. The investment marks a further stage in Wipro’s move to evolve its digital offering.
Rajan Kohli, senior vice president and global head at Wipro Digital, said: “Our clients are looking to us to help them transform their businesses and move at the speed of digital. Solving these complex challenges starts with strategic design and fuses a human-centered method with innovative technology solutions delivered by multi-disciplinary teams of strategists, designers and engineers. With our acquisition of Designit, we will complement the capabilities of an established design leader with our engineering heritage and bring compelling value to our clients.”
Kohli believes that Designit’s capabilities in strategic design, user experience, interaction design and product innovation in combination with Wipro Digital’s capabilities in technology, digital strategy, design and digital architecture will create a comprehensive and scalable global digital transformation partner for the entire C-suite.
He said: “Designit offers a unique opportunity for us to bring together capabilities not often found in the design industry including scale and global reach, a Scandinavian heritage and innovative, award-winning client work. Designit has also developed a unique open, creative and collaborative culture that we intend to nurture and grow.”
Founded in 1991 in Aarhus, Denmark, Designit has become one of the world’s largest, privately-held design firms, employing more than 300 people in nine offices globally.
Mikal Hallstrup, founder and chief visionary officer, Designit, said: “Design is no longer about beautification. It is about creating a strategic foundation, driving growth and change across industries. We have much of the technology needed, but we need to design the human experience in ways that make sense to us, and for the way we live and work. With Wipro Digital, we can deliver as big as we can dream.”
The acquisition is subject to customary closing conditions and regulatory approvals and is expected to be closed in the current quarter.
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