Creative Department: Featuring Saatchi & Saatchi, AMV BBDO, St Luke’s and more
Welcome to The Drum Creative Department, sponsored by Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (5 August) in the Creative Department spread.
Other popular entrants will also be considered for the print edition. Submit your vote before Monday 20 July to guarantee your favourite makes it into the printed magazine.
To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Department on Twitter @TheDrumCreative.
RKCR/Y&R: Volvic Touch of Fruit 'Clearly More To It'
Brand: Volvic Touch of Fruit
Title: Clearly More To It
Agency: RKCR/Y&R
Agency Website: www.rkcryr.com
Creative Directors: Paul Angus/Ted Heath
Art Director: Jamie Woodington
Copywriter: Richard Fox
Account Director: Lateef Joseph-Maynard
Agency Producer: Danielle Sandler
Director/ Production Company: Eric Lerner/Nomint
Producer: Christos Lefakis/Rupert Greaves/Marilena Vatseri
Editor: Andy@ hop House
Post Production: Nomint
Sound Design: Jungle
DoP: Toby Howell
Illustrator: Jamie Cullen
Track: ‘Cut The Kid’ by Madeon
Music Supervision: Native Music
Published: July 2015
Short Rationale (optional): Volvic Touch of Fruit is launching a dedicated new TV ad for the first time since 2013 as part of a £1.5m through the line campaign designed to appeal to a young, creative audience.
The ad, created by RKCR/Y&R London, features a street artist whose work comes to life in an explosion of fruit graphics.
The colourful film celebrates the great taste of Volvic Touch of Fruit as well as the brand’s delicious new Sparkling range. The illustrations were provided by Brighton-based illustrator Jamie Cullen and animation from London based animation company Nomint.
The ad will be supported by disruptive in-store activations and national sampling. Volvic will also use digital channels to leverage the TV copy and music track to drive further engagement. The campaign comes as Volvic rolls out its fourth Volvic Touch of Fruit Sparkling flavour; Apple and Raspberry.
Grey London: Scope 'Kiss awkward goodbye'
Brand: Scope
Title(s): Kiss awkward goodbye
Agency: Grey London
Agency website: http://www.grey.co.uk
Deputy Executive Creative Director: Vicki Maguire
Creative Team: Lex Down, Jamie Starbuck
Additional Credits: Account Team: Bill Scott, Sophie Fredheim, Fay Taylor
Head of Film: Glenn Paton
Assistant Producer: Talia Shear
Planner: Matt Tanter, Mike Alhadeff
Production Company: Academy
Director: Nabil
DOP: Justin Brown
Sound: Sam Ashwell @ 750mph
Post Production: ETC
Published: July 2015
Short Rationale: Scope is celebrating International Kissing Day (6 July) by releasing a heart-warming film of disabled people and their partners kissing to help break down barriers and challenge assumptions about disability.
The film, directed by Nabil and devised by creative agency Grey London, comes in response to Scope research showing that just 7 per cent of people have been on a date with, or asked out, a disabled person.
The film stars real-life couples Ollie Hancock, who was born with the lower part of his right arm missing, and Jen Shersby; Diane Noella, who is visually impaired, and Anthony Pike; and Michael Buckley, who uses a wheelchair, and his wife Claire.
The three couples are seen passionately embracing to a soundtrack of Kiss My Name by Antony and the Johnsons.
Kiss is part of Scope’s national End the Awkward campaign, which is about challenging attitudes to disability and breaking down the awkwardness that too many people feel when talking to – or dating – a disabled person.
Spy: The University of the Arts London Title: UAL 2015 'UAL 2015'
Brand: The University of the Arts London
Title: UAL 2015
Agency: Spy
Agency Website: http://www.spystudio.co.uk/
Additional Credits: Source: BP&O
Published: July 2015
Short Rationale (optional): The University of the Arts London is Europe’s largest specialist arts and design university. It is made up of six colleges, each with its own unique character and programme, yet unified in their effort to deliver a high quality creative eduction. This united position is expressed through a visual identity system developed by Pentagram partner Domenic Lippa. Based around a robust, black and white typographic system, UAL’s visual identity affords each college the opportunity to experiment with its own approach to visual communication.
This month sees the launch of the UAL 2015 campaign, developed by London based design studio Spy, for Camberwell, Chelsea and Wimbledon. Spy were commissioned to develop a vibrant, engaging brand campaign to launch in the summer that would drive student recruitment and brand awareness. The campaign included ads, posters, digital banners, prospectus, e-flyers and way finding around each campus.
M&C Saatchi Sports & Entertainment: Ballantine’s 'Underwater River'
Brand: Ballantine’s
Title(s): Underwater River
Agency: M&C Saatchi Sports & Entertainment
Agency website: http://sportandentertainment.mcsaatchi.com/
Production Company: Archer’s Mark
Additional Credits: Agency Producer: Alex Wilkinson
Account Manager: Daniel De Freitas
Director: William Williamson
Producer: Paz Parasmand
Production Manager: Paul Upton
Head of Production: Adam Booth
Managing Director: Steven Jamison
Local Producer: Dominque Duneton
PA/Photo Assistant: Gustavo Gusgar
Assitant: Karim Hija
Underwater DOP: Robert Franklin
Underwater Assistant: Katharina Brown
Focus Puller: Jack Stevenson
Land DOP: Will Hanke
Sound Recordist: Carlos Valdez
Drone Operator: Jonathan Alzak
Diving Supervisor: Richard Schmittner
Published: July 2015
Short Rationale: In late May, Ballantine’s Scotch whisky, production company Archer’s Mark and ‘hyper-real’ photographer Benjamin Von Wong journeyed to Tulum, Mexico with a team of 35 to participate in a unique, experimental underwater photographic project.
‘Ballantine’s Presents Benjamin Von Wong’s Underwater River’ is the fourth installment in a series of collaborations between Ballantine’s and unique talent from around the globe.
Floating thirty metres (30m / 100ft) down in the ancient ‘Angelita’ Cenote ‘sinkhole’, is a cloud-like layer of hydrogen sulfide which separates salt and fresh water, creating a unique visual phenomenon - an ethereal, flowing ‘underwater river’.
Inspired by this natural phenomena and wanting to celebrate his Chinese heritage, his beliefs and his deeply ingrained passion for experimentation, Benjamin set to work with Ballantine’s to create a single, seemingly impossible underwater image – a stunning, contemporary recreation of a fading ancient tradition, the Chinese Cormorant Fisherman.
After just one month of intensive planning and research, across three continents, a specialist team, put together by Archer’s Mark and comprised of some of the world’s most experienced divers, set builders, underwater film makers and a record-breaking free-diver descended on the Mexican jungle, for five days in May to undertake a challenge none of them had ever before contemplated.
Alphabetical Studio: D&AD Newblood 'Fly on the wall'
Brand: D&AD Newblood
Title(s): Fly on the wall
Agency: Alphabetical Studio
Agency website: http://www.alphabeticalstudio.com alphabeticalstudio.com/fly
Creative Director: Tommy Taylor, Bob Young
Designer: Tommy Taylor, Bob Young, Chris Talbot, Anna Barton
Published: July 2015
Short Rationale: The Fly on the Wall project was designed as part of the D&AD New Blood Festival by Alphabetical. This resource aims to give junior designers invaluable advice for the next step of their careers after securing a job.
In the run up to the Festival we released a fictional D&AD fly out on tour via Twitter to visit some of the top design practices around the world. Along the way he picked up advice and tips from influential creatives such as Mark Bonner (GBH) Greg Quinton (The Partners) and Craig Oldham on the realities of working as a professional graphic designer.
We collated all of the insights from around UK and the world into a website that brings the fly on the wall view to life. The idea is to promote the website to as many young designers as possible so they can gain the benefit of all of the contributors’ collective experience.
To promote the workshop we also designed a set of posters capturing some of the more direct advice submitted to the project.
Saatchi & Saatchi: Pampers 'Pooface'
Brand: Pampers
Title: Pooface
Agency: Saatchi & Saatchi, London, UK
Agency Website: www.saatchi.co.uk/en-gb/
Creative Director: Kate Stanners
Creatives: Ben Mills, Matt Butterfield
Agency Producer: Anne O'Neill
Director: Olly Blackburn
Additional Credits: Production Company: Great Guns
Executive Producers: Sheridan Thomas, Laura Gregory
Producer: Tim Francis
Director of Photography: Nanu Segal
Production Design: Marie Lana
Editor: Andy Philips
Post Production: Rushes
Grade: Simone Grattarola
Published: July 2015
Short Rationale (optional): This new Pampers ad captures babies making doody in HD and glorious slow-motion. They are facial expressions anyone who has cared for a baby will instantly recognize. That faraway look and involuntary frowning (among other things) indicate that a serious diaper change is due.
Pampers's (Procter & Gamble-owned babycare brand) new spot features the facial contortions of 10 babies while they are pooping: the 75-second spot, created by agency Saatchi & Saatchi London, is set to Strauss’ Thus Spake Zarathustra. The rousing track was used in Stanley Kubrick's 2001: A Space Odyssey and seems appropriate for this poop odyssey.
BBH London: KFC 'The Inevitable'
Brand: KFC
Title(s): The Inevitable
Agency: BBH London
Agency website: http://www.bartleboglehegarty.com
Creative Director: Hamish Pinnell
Creative Team: Tom Drew, Uche Ezugwu
Additional Credits: Strategist: Lucian Trestler
Strategy Director: Debra Stephens Ladd
Business Lead: Sian Cook
Account Manager: Jamie Kisilevsky
Account Director: Leo Sloley
Producer: Natalie Parish
Assistant Producer: Sarah Cooper
Production Company: Moxie Pictures
Director: MJ Delaney
Executive Producer: Dawn Laren
Producer: Claire Jones
DOP: Ness Whyte
Post Production: The Mill
Editor/Editing House: Rebecca Luff @ TenThree
Producer: Louise Long
Photographer: Scott Grummett
Published: July 2015
Short Rationale: To build awareness of ‘Chicken Share’, KFC’s new sharing range, BBH has created a campaign which positions the brand as the fast food of choice to share with friends.
‘The Inevitable’ celebrates friends and their power to overcome the obstacles life throws at them. The film portrays a natural life-stage phenomenon that most friends experience in some form, at some point in their lives. The key emotional take out being that our friendships are made stronger and more fulfilled through the act of sharing.
Chapter: Rollasole 'Strawberries & Cream'
Brand: Rollasole
Title(s): Strawberries & Cream
Agency: Chapter
Agency website: http://www.chapteragency.com
Creative Director: Ian Boulter, Martin Heffernan
Creative Head: Rich Newell, Paul Ray
Creative Team: Rob Hemus, Jenny Green
Additional Credits: Account Management: Louise Williams
Published: July 2015
Short Rationale: The female footwear brand Rollasole has renamed one of their product lines Strawberries & Cream for a limited time to celebrate Wimbledon 2015.
The shoe brand, working close with its creative and strategic agency Chapter, has redesigned its packaging to sit in line with the strawberries and cream theme, presenting the red and white shoes in bespoke strawberry punnets.
The initiative will see the brand in and around Wimbledon giving crowds the opportunity to own a pair in return for a tweet or Facebook post as payment.
We Are Social: HSBC '#IsPossible'
Brand: HSBC
Title(s): #IsPossible
Agency: We Are Social, London, UK
Agency website: http://wearesocial.net
Creative Director: Graham Jenks, James Nester
Additional credits: Production: Unit 9
Director: Cole Paviour
Published: July 2015
Short Rationale: The first of three films created for HSBC’s campaign #ispossible features Jamal Edwards, who founded SB.TV after filming rap freestyles with a handycam.
In the short film, Jamal Edwards expands on the lessons he has learned about mentorship and directs these to both his younger self and the audience. We watch him bike around the council estate where his journey first began while he relays the importance of building a support network for himself.
DLKW Lowe: Sure 'Tube Strike'
Brand: Sure
Title(s): Tube Strike
Agency: DLKW Lowe
Agency website: http://www.dlkwlowe.com/
Chief Creative Officer: Dave Henderson
Executive Creative Director: Richard Denney
Global Creative Director: Christine Jones
Creative Team: James Millers and Andy Long
Additional Credits: Planner: Becky Taylor-Wilkinson
Account Team: Gareth Sheehy and Javier Passerieu
Designer: Ryan Self
Agency Producers: Bel January
Published: July 2015
AMV BBDO: Lotto 'Please Not Them'
Brand: Lotto
Title(s): #Please Not Them
Headline and copy text (in English): New celebrity-filled Lotto campaign asks the nation to make sure Piers Morgan and Katie Price DON’T win
Agency: AMV BBDO, London, UK
Agency website: http://amvbbdo.com
Creative Director: Alex Grieve and Adrian Rossi
Art Director: Michael Jones
Copywriter: Tim Riley and Charlotte Adorjan
Additional credits: Media agency – Vizeum; Press, outdoor and digital executions developed by Camelot’s in-house Creative Services Team
Published: July 2015
Short rationale (optional): This new Lotto campaign features a number of high-profile celebrities in a series of tongue-in-cheek mini-films, presenting outlandish dream projects they are hoping to finance with a big Lotto win.
It initially features Piers Morgan, with Katie Price’s ads launched at the weekend, plus a third celebrity joining in mid-July. It builds on Camelot’s ongoing strategic approach for promoting Lotto, bringing to life the magic of anticipation that comes with buying a Lotto ticket and the period before a draw – the time when everyone is equal and anyone can win. The first in the series of ads, featuring Piers Morgan, launched on TV last night.
Each ad plays humorously on the individual celeb’s public persona, and sees them very earnestly talking about themselves and their dreams for when they win Lotto. For Piers, it’s building a legacy for the nation with Piers’ Pier, while Katie has a vision for a 24 hour TV station where she stars in every show. It is clear that these dreams are really best kept as just that – dreams – and that while anyone can win with Lotto, please don’t let it be them! #Pleasenotthem unites the campaign.
St Luke’s: Very.co.uk 'Make your home come together'
Brand: Very.co.uk
Title(s): Make your home come together
Agency: St Luke’s
Agency website: http://www.stlukes.co.uk
Creative Director: Al Young
Creative: Gatis Pakalns, Polina Harkin
Additional Credits: Planner: Rose Van Orden
Business Lead: Jonathan Dale
Account Director: Lara Poole
Media Agency: Vizeum
Production Company: Friend London
Director: Ross Cooper
Editor: Scott Cato (The Quarry)
Post Production/VFX/Grade: TK: The Mill, Post Production: Realise
VFX Producer: Chris McKeeman
VFX Supervisor: Martina Silharova
Colourist: James Bamford
Music Track: Will Young – Love Revolution
Audio Post Production: Grand Central Studios
Published: July 2015
Short Rationale: Very.co.uk, the UK’s fourth largest online retailer, is launching its home and tech departments with a new ATL campaign, created by retained agency St Luke’s.
The campaign aims to raise awareness of the huge range of products offered by Very.co.uk and position itself in the fast-growing home and tech markets.
The TVCs use the pink square shape of the very logo to create an intriguing pink ‘puzzle cube’ device that opens, twists and turns to reveal new facets filled with product combinations and room sets.
Each new angle shows more and more of Very.co.uk’s range, demonstrating how the variety of brands and products that Very.co.uk offers provide consumers with satisfying and inspiring combinations. It features the endline 'Make your home come together with Very.co.uk'.
Lost & Found: St John's Smith Square 'Brand platform'
Brand: St John's Smith Square
Title: Brand platform
Headline and copy text: Discover a musical landmark
Agency: Lost & Found, Phillip Southgate Design and Colourful Design Strategy
Agency website: http://lostandfoundcreative.co.uk
http://phillipsouthgate.co.uk
http://www.becolourful.co.uk
Brand Consultant: Emily Penny
Creative Director: Phillip Southgate and Andy Hussy
Designer: Caroline Green
Copywriter: Richard Owsley
Published: July 2015
Short rationale: Richard Heason, director of St John's Smith Square said: “St John’s Smith Square is proud of its long and distinguished heritage; 45 years as one of London’s leading classical music venues and over 200 years prior to this as one of the cornerstone churches of the Georgian era. The marriage of baroque architecture, classical music and contemporary design in this new suite of branding materials perfectly reflects our core values; to be a relevant, lively and respected centre of excellence for informed musical performance whilst preserving the integrity and vision of our eighteenth century roots.”
Sunshine: Roald Dahl Literary Estate 'Re-brand'
Brand: Roald Dahl Literary Estate
Title(s): Re-brand
Agency: Sunshine
Agency website: http://www.thesunshinecompany.com/
Executive Creative Director: Al Maccuish
Creative Director: Simon Bird
Art Director: Simon Holmes
Additional Credits: Producer: Lesley Williams
Designers: Simon Dovar, Roma Levin, Chris Gove
Account Manager: Luisa Bundy
Strategy Director: Jonny Ng
COO: Gideon Simeloff
Production Company: Not To Scale
Director: Chris Dooley
Music Composer: Nick Ryan
Published: July 2015
Short Rationale: The wonderful and macabre world of Roald Dahl is set to reignite as the world famous author’s literary estate aims to bring together his diverse range of works under a unifying brand for the first time having appointed Sunshine Agency to develop and evolve its proposition and branding.
A newly developed logo and animation will be central to connecting such activities, inspired directly by the late author’s work. This includes a yellow paper plane, to reflect the legal paper on which he wrote as well as his love of flight, while also including a range of colours that will make up the Roald Dahl colour palette.
XXS Amsterdam: Binck 'I make myself'
Binck I Make Myself from XXS on Vimeo.
Brand: Binck
Title(s): I make myself
Agency: XXS Amsterdam
Agency website: http://xxs.nl/
Creatives: Saskia Meijer, René Verhagen, Jan de Roos
Additional Credits: Account: Daniel Kok
Strategy: José Evers
RTV: Daphne Story
Director: Billy Pols
DOP: Werner Maritz
Production: Hazazah Film & Photography
Postproduction: Captcha!
Editor: Govert Janse
Titels: Paul Postma
Sound: Erik Jan Grob - Sizzer Amsterdam
Published: July 2015
Short Rationale: The new campaign for investment bank Binck is the embodiment of today’s self-made man. The independent thinkers and doers. People who know how to decide for themselves, who know what works for them in life as well as their investments.
Developed by creative agency XXS Amsterdam, the ‘I Make Myself’ campaign taps into the independence of both Binck and its investors. The commercial, directed by Billy Pols (Hazazah) shows that the self-made man of today gives his own meaning to wealth, happiness and profitability.
The concept of the self-made man used to refers to someone who started out with nothing and ended up with everything but today it’s a completely different story. Now it is about being independent in life, choosing your own direction and becoming who you want to be, by making your own choices. The same principle translates seamlessly to investments.
Creative Forager: ECE Architecture 'Mirrored Beach Hut'
Brand: ECE Architecture
Title(s): Mirrored Beach Hut
Headline and copy text (in English): Mirrored Beach Hut Ambient Stunt
Agency: Creative Forager
Agency website: http://creativeforager.com
Creative Director: Mark Sephton
Published: June 2015
Short rationale (optional): Worthing practice, ECE Architecture wanted to create an art installation that would engage and delight the West Sussex community, so they took an iconic seafront building and gave it a fresh twist.
The mirrored beach hut created a real buzz in the town, becoming a tourist attraction and a surprising new photo opportunity.
Saatchi & Saatchi: Toyota Auris Hybrid 'The Truth and Sensitive'
Brand: Toyota Auris Hybrid
Title: The Truth and Sensitive
Advertising Agency: Saatchi & Saatchi, London, UK
Agency Website: www.saatchi.co.uk
Executive Creative Directors: Andy Jex, Rob Potts
Copywriter: Mike Whiteside
Art director: Ben Robinson
Planner: Paulo Carvajal
Additional Credits: Account handlers: Theresa Risdon, Paul McHugh
Agency producer: Marie Hughes
Media buying agency: ZenithOptimedia
Media planner: Ben Lukawski
Production company: Moxie
Director: Martin Granger
Editor: David Webb
Producer: Adam Saward
Post-production: Electric Theatre Collective
Audio post production: Factory
Published: July 2015
Short Rationale (optional): Saatchi & Saatchi London is launching the new Toyota Auris Hybrid with a European campaign, ‘The Truth,’ featuring American actor and comedian Regan Burns.
The ad sees Burns wearing a lie detector as he waxes lyrical about the new model.