The Sun ‘Dream Team’ fantasy football campaign shames club traitors
News UK is set to launch a campaign to raise awareness for the Sun’s fantasy football game, ‘Dream Team’.
With Wunderman leading the creative, the publication is set to promote the competition across press, email, social and digital channels.
Naming and shaming players who have been caught in acts of “club treachery” the work will appear on Sun owned digital channels, Sun social channels and paid media, encouraging viewers to get involved.
Greg Halfacre, audience development manager at News UK, said: “Dream Team is back and now more than ever, is a key pillar in The Sun’s football package. We wanted to build on the core campaign idea created last year.
“This year’s creative offers a fresh angle on the act of cheating when it comes to your Dream Team and shows fans reactions having been caught red handed.”
Josette James, chief client officer at Wunderman, added: “Those football fans just can’t help themselves – we’re back to expose the clubs cheats with another Dream Team campaign.
“This year’s creative is a cheeky way to poke fun at the divided loyalties of fickle football fans. But remember, it’s all OK in the end because ‘It’s not cheating when it’s your Dream Team.”
The work continues on from Wunderman’s award-winning 2014/15 season Dream Team campaign
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