Need to Know - The latest US media & marketing news: Subway cans Jared, Apple Watch slump & Microsoft cuts?
Morning all, here’s a glimpse at all the media and marketing news you should know today.
1. Subway has cut ties with longtime spokesman Jared Fogle after his house was raided by the FBI in a child porn investigation. Time reports that Subway claimed: “Both Jared and Subway agree that this was the appropriate step to take”.
2. Google is facing increasing pressure to extend 'right to be forgotten' to US users, according to Daily Dot. US privacy group Consumer Watchdog has argued that Americans should benefit from the same right.
3. Major job cuts are expected to be announced at Microsoft notes the New York Times. The company’s hardware and smartphone business are reportedly among departments looking at the chop.
4. The final two networks airing Bill Cosby's shows dropped coverage, according to Adweek. Centric and Bounce TV have thrown in the towel and as a result the show no longer available on US TV.
5. Amazon may be forced to stop showing the names of products it doesn't sell in search results. Business Insider reports that a lawsuit has accused Amazon of misleading customers by accepting queries for non-listed products and sometimes even redirecting users to rival items.
6. Twitter has launched a new mobile ad management feature which enables monitoring of engagements, impressions, spend, cost-per-engagement and engagement rate, according to Mediapost. Unlike Facebook the service is offered in the social network’s app, rather than externally.
7. Mcgarrybowen is set to expand into Singapore with the acquisition of a 20 per cent stake in Mangham Gaxiola. Adweek reports that the new shop will be called manghamgaxiola mcgarrybowen and will be led by founders Stephen Mangham, the former group chairman of Ogilvy Singapore, and Robert Gaxiola, an Ogilvy Singapore executive creative director.
8. Apple Watch sales are quickly dropping according to data acquired by Business Insider. On 13 April, Apple was selling about 35,000 watches per day, but as of 2 July, Apple sold just over 5,000 Apple Watches daily.
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