Logitech now answers to Logi in colourful rebrand
Logitech has completely revamped the brand to an almost unrecognisable extent with a “colourful new attitude” and a new Logi logo.
The tech company has announced its intent to bring to life its brand identity in its products with “bold colours and simple designs” from Design Studio to to be shared across social media platforms.
Bracken Darrell, Logitech president and chief executive, said: “We’ve been reinventing Logitech, creating products that strive to blend advanced technology and design to bring you amazing experiences.
“We’ve built a world-class design team, led by chief designer Alastair Curtis. We’re putting design at the center of everything we do. Our approach to design goes beyond the classic definition. Design to us is the combination of advanced technology, business strategy and consumer insights. Our products have come a long way, and now it’s time to bring the brand forward too.”
The brand also promised “some twists and a few surprises in new categories” hinting at a push into unexplored areas.
Check out the rebrand video below.