Introducing Booknotes, our new column digesting the marketing books you haven't got round to reading
There are lots of useful books about marketing, innovation and creativity – but so little time to read them all. So if you're tired of hearing "have you read..." from your colleagues, help is now at hand.
The Drum has teamed up with the London Strategy Unit to launch Booknotes, a new weekly column that breaks down what you can learn from those interesting industry texts currently gathering dust on your bookshelf.
Each week, LSU founder Matt Boffey will distil the key themes and arguments from a notable title. He said: "Lots of rules of thumb underpin our marketing models, but not everyone knows where these assumptions come from. Plus, for every new technology and consumer behaviour, there’s a new marketing theory.
"Busy people don't have the time to wade through the original sources or stay on top of the latest thinking. At LSU, we have to – it's a key part of our job. So we're producing these Booknotes in the hope that we can make a difference to everyone's strategies and not just those of clients."
You can read the first column, on Kevin Ashton's How to Fly a Horse, on the Booknotes blog now.