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InVNT Time Inc

Time Inc. to acquire live media company inVNT

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By Minda Smiley, Reporter

July 7, 2015 | 2 min read

Time Inc. has announced its plans to acquire seven-year-old experiential company inVNT, which specializes in live media and brand environments.

The company will keep its name and will continue to serve its existing clients. Scott Cullather, founder and global managing partner of inVNT, will continue to lead the company and will report to Time Inc.’s executive vice president of global advertising Mark Ford.

Together, the two companies currently present more than 575 events a year in the consumer and business-to-business space. While inVNT manages events such as the Cadillac V-Series Media Drives and the PCNA (PepsiCo) Bottler event, Time Inc. hosts the Time 100 and the Fortune Most Powerful Women Summit.

Of the acquisition, Ford said: “inVNT is a creative powerhouse. They understand consumers, marketers and how to create stellar live media events. By combining inVNT’s resources and Time Inc.’s iconic brands, we will be able to leverage our existing live media offerings and create new media platforms for our marketing partners.”

Cullather said: “Time Inc.’s resources, brands and franchises bring enormous opportunity to inVNT. Getting in on the ground floor of Time Inc.’s live media investments accelerates our goal for more collaboration and more creativity as we aim to be an internationally recognized force in live media.”

Founded in 2008, inVNT is headquartered in New York and has offices in London, Washington D.C., Detroit, San Francisco, and Laguna Beach, California.

According to the company, it works on more than 200 events annually with companies that include Merck, General Motors, and Subway.

InVNT Time Inc

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[INVNT GROUP]

[INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™ was established as an evolution of the founding global live brand storytelling agency INVNT in 2008, with a vision...

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