Hosta Meltis appoints S3 Advertising to get nutty with Big Four supermarkets
Confectionary manufacturer Hosta Meltis has appointed S3 Advertising as the creative advertising agency for the launch campaign of its new Mr. Tom Peanut Crunch bar.
Targeting the confectionary buyers of the four big supermarkets – Tesco, Morrison, Asda and Sainsbury’s - S3 Advertising has prepared a creative media plan and messaging to help Mr. Tom win a coveted slot on the shelves of the retail giants.
The integrated national advertising campaign will span platforms including 6-sheets, outdoor digital, buses, ad vans, escalator panels, petrol forecourts and pop-up experiential stands. The entire campaign will documented, filmed and sent directly to influential buyers in the form of video books.
Richard Williams, the UK sales and marketing manager for Mr. Tom Peanut Crunch, said: “Having strived to gain listings by the big four in the past, I knew I had to find experts in the FMCG industry. From the first meeting with S3, I was impressed with their credentials and the recognition they’ve received within the industry. I was blown over by their proposal and look forward to developing a long term productive working relationship.”
S3’s chief executive Matt Jones said: “Richard has given us the breathing space to create a truly unique media plan and execution that will dominate the chosen platforms. It’s an exciting time for S3 Advertising and Mr. Tom, and without a doubt, we'll be first in line to buy a Mr. Tom Peanut bar off the shelf from the big four.”
The campaign creative features a Salvador Dali lookalike and the strapline ‘If you think that’s nuts’ alongside the hashtag #ShowUsYourNuts to encourage social traction.
Content created with:
S3 Advertising
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