City Football Group and SAP embrace the cloud for player and business management

City Football Group, the holding firm of Manchester City, New York City, Melbourne City and Yokohama F. Marinos, has signed a new marketing and management partnership deal with SAP to implement cloud-based solutions across the company.

As the official ‘Cloud Software Provider’, SAP will transform the way the group and its football teams operate by simplifying worldwide operations, exporting the day-to-day data onto the cloud.

The partnership aims to help increase productivity, enhance the fan experience and will spearhead the development of new technology and products to track the performance of players from each team.

Khaldoon al Mubarak, chairman of City Football Group, said: “This partnership is as important as it is broad, stretching across all entities within the City Football Group… in SAP we have found a technology partner that is committed globally to our businesses and one that shares our constant drive for innovation.

“Our common ambition is to create groundbreaking football specific technology solutions and products and I have every confidence that we will be successful."

The technology will also see greater inter-team collaboration on business and HR processes.

John McCarthy

I'm a reporter and presenter, into tech, sport, gaming and great ideas. Breaking news is my game although I love looking into the weird trends in marketing and advertising.

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