TopCashback rebrands to reflect change in audience
Cashback and voucher website TopCashBack has under gone a rebrand in a bid to better reflect its changing online audience and growing popularity.
A new hummingbird logo has been introduced in pink and green shades with TopCashBack's text in a similar deep green. The design replaces the animated pound sign.
Created by Thompson Brand Partners, the new look aims to capture TopCashBack's core brand values which include bringing consumers greater deals, remaining agile and showing leadership in the field. The rebrand also takes into account how its audience is expanding beyond technology fans into a much broader range of online shoppers with an even split of males and females.
TopCashback chief executive Oliver Ragg, said: “We set out to create a meaningful global brand identity that encourages all members and staff to share our story with one powerful voice.
"We chose the hummingbird as it symbolises great determination, agility, flexibility and most of all works hard to get to the sweetest treats.”
The website has grown significantly over recent years to over 4.5m members.