Disney signs up Little Dish for lunchtime sponsorship deal
Disney has partnered with Little Dish in a deal that will see the children's food brand sponsor lunchtime slots on Disney Junior over the summer holidays.
As part of the TV and online deal Little Dish's brand characters - or the 'Zoo Crew' - have been animated for four 10-second idents that will air on weekdays.
Little Dish is also set to run a sampling campaign in Asda, Waitrose and Tesco supermarkets across the South East of England throughout July and August. Families will be invited inside a pop-up farmhouse kitchen to try four of Little Dish’s most popular toddler meals.
Charlotte Tisdall, Little Dish marketing director, explained: “Little Dish fans are very fond of our zoo crew and they’re a great way to interest little ones in healthy eating – we’re really excited to bring them to life for the first time as we send them on little adventures hunting for healthy ingredients.”
The partnership with Disney also includes a competition offering families the chance to win a glamping getaway and a year’s supply of Little Dish meals. Also, 30-second ads will promote the competition and direct families to a dedicated microsite to enter.