D&AD New Blood winners announced featuring briefs from Nationwide, Facebook and Pantone
D&AD has revealed the winners of the New Blood Awards 2015, featuring real briefs set by clients including Airbnb, Facebook, Nationwide and Pantone.
This year 41 young creatives were the recipients of a Yellow Pencil, with three receiving D&AD's highest accolade, a Black Pencil. Four White Pencils, given for projects aimed at making a positive difference to society, were also awarded.
In line with the Professional Awards, ‘In Book’ status was marked with a Wood Pencil, while projects ‘nominated’ (but not quite making) a Yellow Pencil were recognised with Graphite.
Take a look at some of the winning work below.
Black pencil winners
Nationwide – How It Should Be
Greg Ormrod, Thomas Worthington from the School of Communication Arts 2.0
Pantone – Project Monsoon
Nu Ri Kim, Seunghoon Shin, Yoonshin Kim from School of the Art Institute of Chicago.
WeTransfer – When I’m a Dad
Tom Watkins from University of Lincoln
Other winners at the awards included WWF – Endangered Soles by Frazer Price, John Trainor and Teddy Souter from School of Communication Arts 2.0 who scooped a White Pencil, and Pantone – Colourful Accents by Hilda Cortei at the Arts University Bournemouth who also picked up a White Pencil.
Mark Bonner, D&AD President, commented, “The New Blood Awards offer an unparalleled opportunity for young creative people to shine. The list of winners is a curated resource for employers to cherry pick the hottest talent just as they’re graduating. D&AD’s mission is to ensure that the creative industry continues to enjoy rude health, both in the UK and around the world, and the New Blood programme is a vital pillar in our efforts to support talent at a grassroots level.”
Entry to the awards is open to anyone in full or part-time education, recent graduates who finished their course within the past two years and anyone 23 or under.