US Ad of the Week: Craftsman ‘Dad’s Motorcycle Story’
Just ahead of Father’s Day, Craftsman took the term ‘father figure’ quite literally and released a playful spot that features actual father action figures.
Voted by US Creative Department readers as Ad of the Week, the spot was created by Havas Chicago.
As a dad tells his son the story of one wild night he had back in 1982, figures are used to re-enact moments such as when he claims he scared off a pack of wolves with a flaming torch.
At the end, the ad prompts viewers with: “This Father’s Day, buy dad a tool worth bragging about.”
If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.
Credits:
Chief Creative Officer: Jason Peterson
Creative Director: Shelby Georgis
Director: Chris Hainey
Copywriter: Zack Carlstrom & Justin Miller
Art Director: Mike Pearson & Rachel Bottlinger
Additional Credits: Account Director: Marisa Scime
Program Manager: Erica Johnson
Producer: Lauren Shawe
Published: May 2015