Sky to put the brakes on eight year British Cycling partnership
Sky and British Cycling are to end their eight year broadcast partnership in 2016.
As a result British Cycling will be on the hunt for a new partner from 2017, after the amicable split.
British Cycling, chief executive Ian Drake, said: “British Cycling and Sky will remain firm friends and part with great mutual affection, having achieved amazing things together.
“Sky gave British Cycling the platform from which to communicate the best of the sport and, through British Cycling, Sky has delivered lasting and positive change.
Jeremy Darroch, Sky Group chief executive, added: “This is a lasting legacy and we will give everything to make the final 18 months of our relationship just as successful.
“Our long-term commitment to cycling continues and we will work with British Cycling to identify a new partner who can help bring even more success in the future.”
Team Sky will continue to operate in British Cycling competitions despite the split.