Need to Know – The latest US media & marketing news: Dick Costolo slams Wall Street, Macy's 'Dump Trump' petition & Instagram's bot problem
Morning all, here’s a glimpse at all the media and marketing news you should know today.
Need to Know – The latest US media & marketing news
1. Mark Zuckerberg held a Facebook Q&A on Tuesday, where he discussed science with Stephen Hawking and talked exercise with Arnold Schwarzenegger, notes the Washington Post. He also divulged info on his social network's AI projects and its controversial 'real-name' policy.
2. Unless you've been in hiding you'll probably have heard that Apple Music launched yesterday. Reviews of the new service have been flooding in with Re/code dubbing the design "rich, robust — but confusing" and VentureBeat noting that platform is "not perfect but lives up to the hype".
3. Twitter's outgoing chief executive Dick Costolo has slammed Wall Street. He told the Guardian: "You always want to keep focused on the long-term vision, yet when you go public you're on a 90-day cadence and there's a very public voting machine of the stock price that accelerates that short term thinking."
4. Facebook is testing 10-second video views for advertisers, says Adweek. The global test will run for big-brand marketers who use the company's Power Editor and API tools to manage campaigns.
5. 'Dump Trump' fever is building, leaving spectators wondering if Macy’s will be next to axe Donald Trump, claims CBS. The business mogul, who was sacked by NBC earlier on this week due to his views on immigration, is now the subject of a petition on MoveOn.org urging the department store to ditch the presidential hopeful's merchandise.
6. Eight per cent of Instagram accounts appear to be run by computer-generated 'bots' according to the Wall Street Journal. The Facebook-owned site said it had purged millions of fake accounts at the end of 2014 in an effort to provide more accurate numbers to marketers.
7. The FBI is investigating 11 attacks on San Francisco-area internet lines, writes USA Today. Agents confirm the latest attack disrupted internet service for businesses and residential customers in and around Sacramento.
8. A new TiVo survey says 9 out of 10 people binge-watch TV. Forbes reports that binge-watching is also now less frowned upon, with only 30 per cent of respondents reporting a negative view of binge-viewership.
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