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Time Out Booking.com

Booking.com partners with Time Out in six-figure native ad campaign

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By Natalie Mortimer, N/A

July 1, 2015 | 2 min read

Booking.com has teamed with Time Out for a six-week native ad campaign spanning the UK and US.

The partnership will encourage travellers to act on impulse and make a spontaneous booking through the newly launched Booking.com mobile app.

The campaign spans digital, social, mobile and print and will feature on over 20 TimeOut.com cities including London, New York, Los Angeles, Edinburgh and Manchester. Dedicated digital hubs will house a variety of content, including travel tips, competitions and destination reviews.

The campaign also spotlights UK and US bloggers and Instagrammers, such as designer/ photographer Nathan Michael, Kelly Rizzo of Eat Travel Rock, and Sheryl Luke of Walk in Wonderland, who will travel at the last minute using the accomodation site's app, while using Time Out to navigate their destination cities.

Pepijn Rijvers, chief marketing officer at Booking.com commented on the campaign: “We know Time Outers seek new experiences in their own cities as well as new destinations and constantly share news and suggestions with their peers.

"Time Out‘s adventure-seeking audience is fully aligned with Booking.com’s target demographic and the sheer breadth of compelling, quality content is perfectly positioned to help drive spontaneous trips and bookings through the Booking Now app.”

The six-figure campaign follows Time Out New York’s move to a free weekly publication in April 2015.

Meanwhile the print execution includes a multi-page Booking.com cover wrap in the New York and London magazines, followed by branded editorial features focusing on travel and accommodation bookings made easy.

Time Out Booking.com

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