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Ubisoft Assassin’s Creed Havas

Assassin's Creed owner Ubisoft appoints Havas to handle media planning and buying

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By Natalie Mortimer, N/A

July 1, 2015 | 2 min read

Video game developer and publisher Ubisoft has appointed Havas Media to its media planning and buying account.

Ubisoft, which counts Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman and Far Cry among its portfolio, has tasked Havas Media to handle its products across 17 countries in Europe and Australia. The contract will also involve the management and central coordination of all of Ubisoft's central and local media activation.

“We are very pleased to announce our partnership with Havas Media," said Geoffroy Sardin, senior vice president sales and marketing at Ubisoft.

"During the competitive pitch process the team were able to clearly demonstrate their vision that will provide answers to today’s challenges in the media landscape as well as supply us with insightful consumer understanding and meaningful connections through their approach to data driven content."

Paul Frampton, chief executive of Havas Media said: "We are thrilled to be working with Ubisoft and some of the world's most exciting gaming brands. We look forward to delivering the Havas vision of unifying data & content to create truly meaningful connections with loyal gaming communities and new audiences."

The account started 1 April this year.

Ubisoft Assassin’s Creed Havas

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