TiVo survey: binge watching is the new norm
TiVo today released the results from its second annual Binge Viewing Survey.
For the purposes of the survey, binge viewing was defined as viewing more than three episodes of a series in a single day. Just two years ago, 53 percent of respondents had negative perceptions of binge viewing – this year, just 30 percent of respondents viewed binge watching unfavorably. More, 92 percent of the 12,548 respondents interviewed reported having binge watched.
“Binging is booming – not just during sparse stretches in the TV schedule over the summer or holidays, but year-round – and as programmers such as Netflix, Hulu and Amazon continue to release original programming a full season at a time, we expect this trend to accelerate. TiVo’s new OnePass™ feature is ideally suited to maximize binge viewing efficiency – including full-season binging – across linear TV, VoD and OTT sources of content,” said TiVo Chief Research Officer Jonathan Steuer.
Below, more highlights from the survey:
- Of those surveyed, 66 percent of season bingers use Netflix to watch their favorite programming in bulk.
- Respondents cite the desire to “catch up” on TV (28 percent) and “only having learned about the show after many episodes had already aired” (17 percent) as their top drivers for binging.
- Three in ten of those surveyed prefer to wait to binge-watch certain programs until the entire season or series is over.
- 32 percent deliberately put off watching an entire season of a show until they can watch the whole season at once, a slight increase from the 2014 survey.
- 61 percent report they binge three or more episodes of the same show in one day, because they fell behind on their show.
- When it comes to time spent binging, 31 percent said they have lost sleep due to binge viewing, and 37 percent have spent an entire weekend binging a show.
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