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Shazam One Direction Calvin Harris

Shazam targets ad growth with One Direction, Calvin Harris & other artist profiles

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By John Glenday | Reporter

June 30, 2015 | 1 min read

Music recognition app Shazam is seeking to bolster its advertising business by introducing profiles for some of the biggest names in the industry; including One Direction, Calvin Harris and Coldplay.

New social functionality will automatically sign-up users to ‘follow’ Shazamed artists, enabling them to view what songs their idols are currently playing.

It is hoped that the feature will drive further page views and traffic to the app and in turn the amount of advertising revenue which the service can command.

Speaking to Business Insider Shazam’s executive chairman said: “For us as a company it’s beneficial because we’ll be able to increase the number of users, the number of page views, and therefore the amount of advertising inventory we can monetise.”

In recent years Shazam has branched out into advertising by enabling television viewers to search for audio played during commercials and is also experimenting with visual recognition systems for identifying products.

Both operations have proven to be tidy little money spinners with Shazam’s valuation hitting £649m.

Shazam One Direction Calvin Harris

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