Creative Department: Featuring Don't Panic London, Publicis Dublin, DDB Paris and more
Welcome to The Drum Creative Department, sponsored by Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (22 July) in the Creative Department spread.
Other popular entrants will also be considered for the print edition. Submit your vote before Monday 6 July to guarantee your favourite makes it into the printed magazine.
To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Department on Twitter @TheDrumCreative.
Don't Panic London: Human Appeal 'Shine a light'
Brand: Human Appeal
Title: Shine a light
Agency: Don't Panic, London, UK
Agency Website: http://www.dontpaniclondon.com/
Creative Director: Richard Beer
Project Managers: Jane Marshall, Louis Geary
Production House: Knucklehead
Director: Markus Lundqvist
Executive Producer: Mary Calderwood
Producer: Tina Pawlik
Additional Credits: Production Assistant: Bertie Berkeley
First Assistant Director: Dan Gibling
Second Assistant Director: Spencer Wilson
Runners: Andy Luck, Zac Moss, Miles Lacey
Director of Photography: Martin Hill
Steadicam Operator: Tom Wilkinson
Focus Puller: Ant Hugill
2nd Assistant Camera: Ben Worthington
DIT: Jayson Hunte
Gaffer: Mike Casserly
Electrician: Kevin Robertson
Electrician Trainee: Barney Casserly
Genny Op: Kevin McFadden
Art Director: Laura D’Asta
Set Design Assistant: Minnie Carver
Sculpture: The Arch Model Studio
Sculpture Design: Andy Gent
Wardrobe Stylist: Lucy Heather
Make Up Designer: Jess Summer
Chaperone: Julie Tyrrell
Boy: Lorenzo Giannetti
Girl: Sofiya Yates Rahman
Casting Director: Amanda Tabak
Editing: Stitch TV
Editor: Phil Currie / Stitch
Sound Design: Wave
Sound Designer: Martin Leitner
Post production: Glassworks
Colorist: Duncan Russell
Flame Lead: Duncan Malcom
Flame: Nina Mosand
Flame: Sal Wilson
Producer: Abi Klimaszewska
Published: June 2015
Short Rationale (optional): ‘Shine A Light’ explores the causes of child mortality around the world. It shows a child’s shadow frozen in time and seamlessly replaced with the identical shadow of a genuine arrangement of rotting food, damaged medical equipment, dirty water, weapons and ammunition.
Objects in the sculpture represent Human Appeal’s work in 25 countries across three continents.
The video notes that 6.3m children worldwide need saving. This refers to the World Health Organization’s figure on the number of children who die each year before the age of five, largely from preventable causes.
DDB Paris: French Health Department 'The Man Who Died the Most'
Brand: French Health Department
Title: The Man Who Died the Most
Agency: DDB, Paris, France
Agency Website: https://www.ddb.com/
Executive Creative Director: Alexandre Hervé
Copywriter: Alexis Benoit
Art Director: Nicolas Malcorps
Account Supervisor: Jean-Luc Bravi, Marine Hakim, Melissa Frédéric
Strategic Planner: Sébastien Genty
Advertiser’s Supervisor: Isabelle Trema, Fabienne Tong, Rachel Baloste
Prod Compagny: Wanda
Director: Steve Rogers
Sound Production: The
Published: June 2015
Short Rationale (optional): DDB Paris’ new campaign for the French Health Department introduces Robert Cronejager – an actor with unparalleled skills when it comes to dying.
The ad sees Cronejager meet his demise in a series of increasingly grizzly and absurd ways.
The humorous spot points out that Cronejager is unique because he gets to die over and over again, before advising viewers to let their family know whether they are against or for organ donation before it’s too late.
N20: Evian 'Evian pop up shop'
Brand: Evian
Title(s): Evian pop up shop
Headline and copy text (in English): Evian launches first London pop-up shop in Piccadilly Circus Underground Station
Agency: N20
Agency Website: http://n2o.co.uk/
Creative Director: Grant Finney, N2O Campaign Director
Published: June 2015
Short rationale (optional): With summer officially underway, commuters travelling through Piccadilly Circus Tube station will be able to enjoy a moment of purity thanks to evian’s new pop up shop.
The iconic store opened this week and will trade until 3 September. The shop has been designed and built by brand activation agency N2O to bring the brand to life, and visitors to the shop will be able to pick up bottles of evian in pure drop, 50cl and 1.25l formats, as well as pink evian tennis ball packs, umbrellas and Brumatiseur facial sprays.
They will also be able to enter a competition to win VIP tickets to The Championships, Wimbledon, of which evian is the official bottled water partner. The campaign will be supported later in the summer with a social media campaign designed to help Londoners keep cool this summer.
72andSunny Amsterdam: Carlsberg 'If Carlsberg Did Haircuts'
Brand: Carlsberg
Title: If Carlsberg Did Haircuts
Agency: 72andSunny, Amsterdam, Netherlands
Agency Website: https://www.72andsunny.com
Executive Creative Director: Carlo Cavallone
Creative Director: Matt Heck
Writer: Jorge Brandao
Designer: Pauline Sall
Writer: Carlos Font
Designer: Juan Carlos Alonso
Designer: Domingo De Villa
Additional Credits: Managing Director: Nic Owen
Brand Director: Brendan Bell
Brand Manager: Su May Tan
Brand Coordinator: Henry Poynor
Director of Film Production: Stephanie Oakley
Film Producer: Eline Bakker, Jennifer Cursio
Group Business Affairs Director: Madelon Pol
Business Affairs Director: Nora Adams
Director of Strategy: Stephanie Feeney
Director of Communications Strategy: Simon Summerscales
Lead Strategist: Danny Feeney
Strategist: Daniel Asplund
Vice President Carlsberg brand, Global: Mikkel Pilemand
Group Senior Creative Manager: Thomas Busch
Production Company: Division
Director: François Rousselet
Executive Producer: Jules de Chateleux
Line Producer: Christelle Tastet
DOP: Nicolas Loir
Art Department: Roger Belles
Edit Company: Trim Editing London
Editor: Dominic Leung
Assistant editor: Elise Butt, Fouad Gaber
Producer: Harriet Cawley, Jemma Daniel
Color Grading: Home Digital Pictures
Colorist: Muriel Archambaud
Head of postproduction:
Bianca Benloukil
Post Production: PostHouse
Supervisor : Yann Aldabe
PostProducer:
Guillaume Marien
Sound design: Audio Post Facility: Wave Studios Amsterdam
Sound Design and Mix: Alex NichollsLee
Audio Post Production: Ben Tomlin, Mirjam Gevers
Music: Capitaine Plouf Paris
Arranger/ Beat Boxer: Tez
Singers: Audrey Gbaguidi, Rashad Zioui
Engineer/producer: Sebastien Cannas
Music Consultant: Amp.Amsterdam
Published: June 2015
Short Rationale (Optional): Carlsberg is back on screens this week with the latest instalment of its ‘If Carlsberg Did…’ campaign, with ‘If Carlsberg Did Haircuts’, featuring its new range of grooming products.
‘If Carlsberg did Haircuts’ is the second film in the new run of the ‘If Carlsberg did’ series which was re-launched this year, backed by a £12m investment.
Alongside the new advertisement, Carlsberg has launched a new limited-edition shampoo, conditioner and body lotion, each made with premium Carlsberg beer. The main ingredients in Carlsberg – barley, hops and yeast are naturally rich in vitamin B and Silicum, said to have beautifying properties for both hair and skin.
Dooh.com: Pride in London '#PrideHeroes'
Brand: Pride in London (London LGBT+ Community Pride CIC)
Title(s): #PrideHeroes
Agency: Dooh.com
Agency website: http://www.dooh.com
Creative Director: Neil McKenney
Art Director: Neil McKenney
Copywriter: Pride in London Marketing
Photographer: Dooh.com
Additional credits: Pride in London
Published: June 2015
Short rationale (optional): Pride in London, the annual festival championing the lesbian, gay, bisexual, and transgender (LGBT+) community in London, has officially launched its new advertising and community engagement campaign #PrideHeroes, showcasing unsung, everyday heroes from the capital.
The new campaign aims to acknowledge individuals who have contributed to LGBT+ rights over the years and also celebrate the lives of people from across of LGBT+ community.
Participants and members of London’s LGBT+ community, including its straight allies, are being asked to nominate their own #PrideHeroes, from the famous to the unsung, and to share their suggestions via the hashtag #PrideHeroes. The campaign will run across social, digital, PR and out of home advertising.
Working with Exterion Media for the second year running, #PrideHeroes will run across digital escalator panels throughout Central London Underground stations, as well as across London buses for the next two weeks, with creative content developed by DOOH showcasing a number of nominated #PrideHeroes from London’s LGBT+ community, groups and Pride in London sponsors including Barclays and Starbucks.
Kameleon: Volvic 'Marcus Butler Takes on Tough Mudder and The Unstoppables'
Brand: Volvic
Title(s): Marcus Butler Takes on Tough Mudder and The Unstoppables
Agency: Kameleon
Agency Website: http://www.kameleon.co.uk
Creative Director: Alex Kemp
Director: Marcus Jones
Director of Photography: Mark Hammond
Additional credits: Executive Producer – Steve Butterworth
Head of Production: Melly Cook
Published: June, 2015
Short rationale (optional): Volvic challenged Youtube superuser Marcus Butler to Unbottle his Unstoppable by taking on the mammoth challenge that is Tough Mudder 2015.
His gruelling journey was captured by Kameleon for the Volvic Unstoppable Volcanicity YouTube channel. The film follows him throughout the gruelling 12-mile obstacle course as he battles to prove his inner strength and mental grit.
Alongside the main film, real Mudders are heroed in a supporting film that captures the essence of #UnstoppableVolvic on the Tough Mudder course
The content is part of a larger integrated campaign around Volvic’s Tough Mudder partnership, with the Unstoppable message being promoted across multiple channels, including social, on pack and outdoor media.
BJL: BJL 'Brilliance Awards 2015'
Brand: BJL
Title: Brilliance Awards 2015
Agency: BJL, Manchester, UK
Agency Website: http://bjl.co.uk/
Art Director: Richard Pearson
Copywriter: Karl Stones
Additional Credits: Account Manager: Shona Needham
Account Executive: Chris Bridge
Campaign Manager: Caroline Maloney
Published: June 2015
Short Rationale (optional): BJL has created a print campaign to promote its Brilliance Awards scheme.
The posters reveal how the agency’s high-flyers made their first foray into advertising from licking copious amounts of envelopes to sourcing a last-minute horse.
Shoot The Company: House of Fraser 'Invitation to Festival Season'
Brand: House of Fraser
Title: Invitation to Festival Season
Agency: Shoot The Company
Agency Website: http://www.shootthecompany.com
Creative Director: Mike Fisher
Art Director: Carly Mason
Copywriter: Emma Burgess
Photographer(DOP): Paul O'Callaghan
Additional credits: Producer: Nick Stillwell
Digital Content Producer: Zara Faye
Editor: Adrian Griffiths
VFX: Savvas Caranicola
Published: June 2015
Short Rationale (optional): House of Fraser have just released another video in their 'Invitation To...' series.
With festival season in full swing the ad ensures customers that the department store has got summer fashion covered.
PSONA 12: Nescafé Azera 'Nescafé Azera by Design'
Brand: Nescafé Azera
Title(s): Nescafé Azera by Design
Agency: PSONA 12
Agency Website: http://www.twelveagency.co.uk
Creative Director: Owen Catto
Creative Team: Jeff Witek, Gee Sagoo
Photographer: Gary Childs
Additional credits: Agency Account Handlers: Liz Cooper, Sarah Thurston
Published: June, 2015
Short rationale (optional): Nescafé Azera is a super premium coffee that captures the creativity and style of contemporary coffee culture. To build the brand PSONA 12 created a campaign to design a range of impactful limited edition tins, harnessing the emerging design talent of students at the University of the Creative Arts.
We worked with the students to create a final line-up of fresh designs and then developed a communications idea that dramatised the creative effect the tins will have on homes that display them.
These explosions of colour were rolled-out across a dedicated website, social, video and in-store POS.
BMB London: Space Raiders 'Dark Secrets Revealed'
Brand: Space Raiders
Title: Dark Secrets Revealed
Agency: BMB, London, UK
Agency Website: www.bmbagency.com
Creative Director: Matt Waller
Art Director: Jenny Piggott
Copywriter: Harry Boothman
Additional Credits:Account Director: Nick Waddell
Agency Producer: Catharine Griffiths
Director: Tristan Versluis / The Big RD
Producer: Ryan Dean
Art director: Nicola Wake
DoP: Stuart White
Editor and Post Production: Phill Leggett-Jones
Published: June 2015
Short Rationale (optional): Space Radiers new spot has been shot ‘undercover’ style.
Some forensic experts find what appears to be an alien which they take back to a make-shift lab to examine.
As they operate on the extra-terrestrial they are surprised to find some pickled onion snacks.
The spot ends by asking humans to ‘help us eat their babes before they take over the earth’.
Ennis Perry Sydney: Myrtle & Moss Skincare 'Redesign'
Brand: Myrtle & Moss Skincare
Title: Redesign
Agency: Ennis Perry, Sydney, Australia
Agency Website: http://www.ennisperry.com/
Creative Illustration and Art Direction: Anne Mason
Design: Haydn Deane
Published: June 2015
Short Rationale (optional): Myrtle & Moss Skincare is a luxury plant-based skincare range based in Melbourne. As a new business start-up, Myrtle & Moss approached Ennis Perry with the concept of developing a stylish and simple botanical skincare range.
Being involved from conception, Ennis Perry Creative played an integral role in developing the Myrtle & Moss brand, bringing our experience and expertise in working with new business startups to partner with Myrtle & Moss in building a successful business.
Working with Australian manufacturers and suppliers, Ennis Perry Creative developed a range of beautifully branded and styled products for Australian and international retail markets.
As a premium cosmetic product, Myrtle & Moss required a distinctive brand to position themselves in the targeted markets and created a brand to suit contemporary interiors, which delivers functionality and aesthetics.
McCann Birmingham: Hardys / Sky Sports 'Ashes Idents'
Brand: Hardys / Sky Sports
Title: Ashes Idents
Agency: McCann, Birmingham, UK
Agency Website: http://www.mccannbirmingham.co.uk/
Executive Creative Director: Vince McSweeney
Art Director: Jamie Buckingham
Copywriter: Joe Ivory
Production Company: Plaza Films
Director: Dave Wood
Additional Credits: Composer: Sonjay Prabhakar
Photographers: Andreas Smetana, Chris Otto
Publidshed: June 2015
Short Rationale (optional): Hardys is embarking on its second year of sponsoring England Cricket. Yes, you read that correctly - Australia’s biggest and best wine maker, is sponsoring England Cricket. That’s not going to be popular down under. Which is perfect. Because there’s nothing that pleases England cricket fans more than seeing Aussies getting racked off.
The campaign focus is on how downright wrong it will seem to our Australian cousins when they find out that the home of the Baggy Green is sponsoring the Three Lions.
RKCR/Y&R: Camden Lock Books 'Rekindle Your Love of a Real Book'
Brand: Camden Lock Books
Title: Rekindle Your Love of a Real Book
Agency: RKCR/Y&R, UK
Agency Website: http://www.rkcryr.com/#!/work
Executive Creative Director: Mark Roalfe
Creative Director: Tim Brookes
Art Directors: Tim Brookes, Lee Aldridge
Copywriters: Tim Brookes, Phil Forster
Photographer: Andy Green
Illustrator: Punkture
Typographer: Lee Aldridge
Published: June 2015
Short Rationale (optional): Camden Lock Books, located in Old Street Station, is one of the Capital’s most weel-known independent bookshops. RKCR/Y&R’s print campaign encourages customers to rekindle their love of ‘real’ books by visiting the store.
Halewood International: Lambrini 'Bottle Redesign'
Brand: Lambrini
Title(s): Bottle Redesign
Headline and copy text (in English): Halewood unveils new Lambrini design & campaign
Agency: Halewood International (In-house)
Agency Website: http://www.halewood-int.com
Head of Design: Kirsty Holton
Designer: Nikki Johnston
Bottle Photography: SMR Creative
Published: June, 2015
Short rationale (optional): Halewood International has introduced a new, contemporary label design for Lambrini.
Publicis Dublin: Irish Rail 'Urban Travel Dictionary'
Brand: Iarnrod Eireann (Irish Rail)
Title: Urban Travel Dictionary
Agency: Publicis, Dublin, Ireland
Agency Website: http://www.publicis.ie/
Creative Director: Carol Lambert
Copywriter: Luke O’Reilly
Art Directors: Leonardo Bartoli and Sinead Ní Ghaora
Account Manager: Karen Austin
Published: June 2015
Short Rationale (optional): Publicis Dublin has coined some new words in this suite of fun print ads for Iarnrod Eireann (Irish Rail).
The concept was designed to get people to reflect on social behaviour and #GiveUpYourSeat to those in need.
Bluemarlin: Femfresh 'Brand Identity'
Brand: Femfresh
Title: Brand Identity
Agency: bluemarlin, London, UK
Agency Website: http://www.bluemarlinbd.com/
Project Type: Produced, Commercial Work
Published: June 2015
Short Rationale (optional): Bluemarlin London has created a new identity intimate skin care brand, Femfresh.
Femfresh has focused its efforts on educating women about the benefits of intimate skin care products that can be used everyday with pride. The redesign builds on this work and sets brave new standards for the category, moving it into a positive and empowering territory.
The new packaging features feminine figures in a silky monochromatic colour palette ‘covered-up’ by bursting splashes of expressive colour. In distinct contrast to its vibrant background, is Femfresh’s new black and white logo.
Avenue Imperial: Avenue Imperial 'Ted Baker & Moore'
Brand: Avenue Imperial
Title(s): Ted Baker & Moore
Headline and copy text (in English): Ted Baker & Moore Virtual Store
Agency: Avenue Imperial
Agency website: http://avenueimperial.com
Creative Director: Tom Mills
Art Director: Tom Mills
Copywriter: Avenue Imperial
Illustrator: Tom Mills
Photographer: Tom Mills
Published: June 2015
Short rationale (optional): Ted Baker has opened its first ‘virtual’ store amid wider experiments with digital technology in a new concept store in London's Shoreditch.
High resolution panoramic photography software partnered with 3D mapping means customers worldwide can roam the space online, picking up items of clothing to view in closer detail, interact with surroundings as well as purchase goods.
The experience was created by virtual reality (VR) agency Avenue Imperia to coincide with Ted Baker’s concept store launch in Shoreditch, which has seen it expand its offering to include spectacles, bicycles and a barbershop.
Called 'Ted Baker and More' the store has also seen more digital elements incorporated such as outdoor screens which allow passers by to play games or watch films, a 3D hologram unit, a lenticular device, LED projection, and digital displays.
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