Ad of the Day: One Direction - Between Us

Wonderfully fun and cheesy, this spot for One Direction's new, ah, fragrance also has lashings of style. A decent performance has been coaxed out of the boy band who are shown here demonstrating the effort it took to acquire the ingredients that make up this perfume.

The combination of epic daftness, cheery chappiness and sumptuous production design are perfect for their target audience. It won't matter if 'Between Us' has all the appeal of a storm drain in Blackpool - 1D fans everywhere are going to love it.